(PRWEB) April 03, 2013
As a Forbes favorite, Docusearch strives to push the private investigation industry standard even higher. The company’s most recent undertaking involves expanding its comparisons content to include even more side-by-side comparisons, providing customers with accurate, easy-to-understand information regarding Docusearch and its competition. In addition to allowing customers an easy means of comparing services for its disconnected 800 number lookup search, the extended comparison content also increases Docusearch’s transparency, as it easily shows the differences between Docusearch and its competitors. Few companies willingly show their competitors to customers, and having the confidence in one’s services to do such a thing can instill trust and confidence in customers. Obviously, Docusearch feels so capable of their services and pricing structure that they can openly compare themselves to their competitors in the field, which helps not only the customer but also Docusearch itself.
To learn more about the expanded comparison content, we spoke to a Docusearch web content manager:
“One thing we’re always sought to achieve is openness with our customers. We want them to feel comfortable with our services, and we want them to know that we’re working on their behalf. And that doesn’t stop with satisfactory services. We want them to know that they’re getting the best bang for their buck, as the saying goes. For us, the best way to do this is to actually show the customer what our competitors our charging. Window shopping, you see, still is the best way to encourage people to choose your service or product. Show them what the others are doing and then prove why you’re the best. Present an argument and back it with evidence.”
Present an Argument
The web content manager touched upon a concept many companies fail to understand: presenting an argument. Essentially, all sales are an argument presented by a company to the customer. For Docusearch, the argument revolves around convincing the customer that this specific private investigation company provides the best disconnected 800 number lookup and disconnected number search services. To do this, Docusearch acknowledges there are competitors, points the customer to those competitors, and then presents evidence as to why Docusearch is better.
These are not scare tactics or some other cheap marketing ploy. Docusearch is simply showing the customer another door to walk through, but also telling them why that door is not as worthwhile as the one Docusearch is presenting. It’s all about proving yourself worthy to the customer, which comes down to respecting the customer.
The increased comparison content proves that Docusearch understands the customer could shop elsewhere. The company knows that the individual behind the person has worries, cares, opinions, and so forth, and Docusearch is simply trying to convince the customer that they’re the best option for disconnected 800 number lookup and disconnected number lookup services.
For questions about Docusearch, or their disconnected 800 number and disconnected number services, please go to http://www.docusearch.com.