Elberton, GA (PRWEB) May 12, 2012
Rehabmart.com, an online e-commerce company that sells rehabilitation and medical supplies, has joined into a distribution partnership with SimplyThick, LLC, to offer their patent-pending instant food thickener to a larger consumer market. Headquartered in St. Louis, Missouri, SimplyThick is dedicated to the development of innovative technologies that help people with swallowing difficulties and dysphagia. The company's patent-pending thickening agent, SimplyThick® was invented by SimplyThick Founder, John Holahan, who brought much pharmaceutical and product development experience to this new company. He was a member of a pharmaceutical/medical entrepreneurial team that developed several innovative technologies for the pharmaceutical and medical device industries, and it is these innovations that are the technical basis for SimplyThick® and the founding of the company.
According to American Family Physician, the ofﬁcial clinical journal of the American Academy of Family Physicians, swallowing problems and dysphagia affect approximately 10% of adults over the age of 50, and it is especially common in healthcare and senior care facilities, with around 25% of hospitalized patients, and 30-40% of nursing home patients experiencing swallowing problems. Millions of children and teenagers are also affected with swallowing disorders. There are many different causes of dysphagia, including progressive neurological disorders (multiple sclerosis and Parkinson's disease), strokes, brain tumors, head and neck cancers, head injuries, cleft palate, Down syndrome, cerebral palsy and reflux issues. Food thickening agents like SimplyThick® are extremely important for anyone with a swallowing disorder as they help make sure the patient consumes adequate amounts of nutrition and liquids to avoid dehydration, aspirated pneumonia and urinary tract infections.
The trouble with a lot of other food thickeners on the market is that they don't stay properly mixed, often form clumps in the beverages, change the taste, and beverages or foods that they are added into continue to thicken beyond the desired consistency. SimplyThick® is very different in that it is composed of xanthan gum and comes in a gel form composition that enables it to be mixed thoroughly in beverages without clumping or thickening further. In a double-blind taste/preference test performed at a major extended-care facility in St. Louis, Missouri, patients who were under doctor's orders for a thickened diet overwhelmingly preferred SimplyThick® to a leading competitor's brand, because SimplyThick® did not affect the taste of the beverage and was much more appealing in appearance (it mixes clear, while other thickeners make beverages cloudy).
SimplyThick® is also quick and easy to prepare, as it is sold in pre-measured individual serving packets to further ensure consistent beverage preparation every time, no matter who mixes it. It also has the capability to thicken all liquids, hot and cold, including water, soda, milk, juice, tea, coffee, soups, purees, wine, beer and mixed drinks. Because SimplyThick® will not change its intended consistency and is freeze-thaw stable, water thickened with it can be frozen, and when it melts, it maintains the same appropriate consistency. “We are delighted to introduce this incredible instant food thickener from SimplyThick® to more consumers,” said Hulet Smith, Founder and CEO of Rehabmart. “This product is unparalleled in quality and efficacy, and the testimonials abound from happy consumers of all ages that SimplyThick® simply works great! The physical health benefits of better nutrition and the prevention of diseases and issues of aspiration, dehydration and malnutrition are obvious, but this product can also add enjoyment, satisfaction and an improved quality of life for anyone who suffers from a swallowing disorder.”
As Occupational Therapists, the founders of Rehabmart have the breadth of knowledge and experience necessary to match the needs of its customers with the very latest innovative products in the field of medical supplies and rehabilitation equipment. As parents of special needs children, they have a personal interest in finding the best products to improve the lives of those who are disabled and medically challenged. Rehabmart.com is committed to provide superior customer service, competitive pricing and exceptional product offerings.