EasyTurf Artificial Grass Industry Leader and Home Improvement Giant Menards Form Joint Venture

EasyTurf has been selected as the new supplier of artificial grass to the Menards Home Improvement chain of more than 270 U.S. stores. Menards named EasyTurf as its top choice for synthetic grass for its best draining and long-lasting qualities, and for its realistic appearance.

Vista, CA (PRWEB) April 01, 2013

Artificial grass industry leader EasyTurf and its parent company Tarkett have joined forces with home improvement retail giant Menards to provide its customers with UltimateGrass by Tarkett, a superior alternative landscape surface. The newly formed joint venture is one of the artificial grass industry’s most dynamic partnerships to date.

Menards made the decision to partner with EasyTurf /Tarkett after buyers conducting an exhaustive product line review for the retail giant determined that UltimateGrass by Tarkett alone met its strict standards for high quality and affordability. UltimateGrass, the residential and commercial landscape equivalent of artificial athletic turf leader FieldTurf, is now available in all Menards locations throughout the Midwest. In addition, UltimateGrass by Tarkett has become Menards’ newest national supplier of artificial grass landscape products for pet, playground, and golf greens.

As applications for synthetic grass solutions increase throughout North America, demand follows. Artificial turf, originally created for sports field and golf applications, has experienced a spike in popularity in both commercial and residential landscape settings. Expensive and time-consuming maintenance and water conservation concerns have driven the switch to artificial grass at commercial and municipal landscapes, pet facilities, childcare facilities, rooftop greenscapes and military building projects of all sizes.

Synthetic turf has become the preferred landscape design solution, surpassing sod and other natural landscape products. Menards recognized the increasing marketplace demand for artificial landscape products and chose UltimateGrass by Tarkett in order to provide its customers with the highest quality artificial grass products in the industry.

Unlike other traditional products within the home improvement industry, the synthetic grass industry is not reliant on new home construction for survival. In fact, installing an artificial lawn is the perfect project for a do-it-yourselfer.

“It is an exciting honor to form this joint partnership with Menards and experience the rapid expansion of our innovative, industry-leading products across North America,” says EasyTurf President David Hartman. “This welcome opportunity means accelerated growth for the UltimateGrass line, and we are ready to keep up with customer demand through our partnership with Menards.”

For more information, visit the EasyTurf website at EasyTurf.com, call 1-866-327-9877 or Email info@EasyTurf.com.

About EasyTurf:

For years, EasyTurf has been recognized as the leader of the artificial grass landscaping industry.

UltimateGrass artificial grass products became available in Menards locations in Feb 2013. EasyTurf products and professional installations are also available through EasyTurf’s Authorized Dealer network and other select locations.

EasyTurf, a long-time distributor of the FieldTurf line of landscaping products and a recognized leader in the artificial grass industry, became the national brand of FieldTurf’s landscape, pets, playground and golf artificial grass products in May 2010. This partnership allowed FieldTurf to rapidly expand its existing dealer network, and accelerate sales and distribution of FieldTurf’s landscape products at the national level to homeowners, municipalities, schools, businesses and the military. EasyTurf has been named one of Inc. Magazine’s fastest-growing private companies for the past three consecutive years.

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