San Francisco, CA (PRWEB) April 11, 2013
Certain, Inc., the leading provider of enterprise event management technology for the global meetings and events industry, recently released its latest complementary guide for event professionals. The Essential Guide to Successful Events offers information and advice on achieving business goals while handling the logistical details of high-stakes events.
According to Certain, events and meetings have taken on a far more critical role in the marketing mix as companies strive to get closer to customers and drive revenue. Executives are looking for proven business results and attendees are demanding more engaging and meaningful event experiences.
“The concerns of event professionals extend far beyond event logistics to include deep attendee engagement and real business impact,” remarks Betsy Zikakis, VP of Marketing for Certain, Inc. “This guide shows event professionals how to choose a complete event management solution that will satisfy increasing demands and move events into the revenue cycle.”
The guide is available as a free download on the Certain.com website. It is written for event professionals and others responsible for planning, marketing, and producing meetings and events. The content of the guide is designed to help readers understand the role of event management technology in today’s business environment, identify the essential features of a successful event management solution, and understand the key considerations involved in selecting an event management platform.
Download a free copy of the Essential Guide to Successful Events at http://bit.ly/successful-events.
About Certain, Inc.
Certain, Inc. is the leading provider of SaaS event management technology for the global meetings and events industry. Certain's innovative solutions deliver streamlined processes, reduced expenses, greater return on investments, and improved overall business value to marketers and event professionals. The Certain, Inc. platform supports a full range of events - from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. Please visit http://www.certain.com.