Nashville, TN (PRWEB) December 07, 2012
Bounce house rental industry has grown substantially in the past several years. The popularity of inflatable play structures is easy to understand since they offer a great variety of activities, designs, and themes combined with affordability.
With the growth of the industry, more and more companies are starting up every year hoping to carve out a piece of the marketplace for themselves. However, the competition in many areas is becoming very tough and many inflatable rental business owners are finding themselves pushed out of the market by larger franchise companies or price-cutting competitors.
While the answer for many bounce house companies is to raise their marketing budget, many simply can’t afford to do so. The key to their survival and growth is getting themselves educated on effective marketing strategies they can implement in their business.
Event Pro Academy offers the solution for such businesses. It is an educational platform where inflatable rental business owners can learn bounce house marketing strategies that are being successfully used by many of the top bounce house rental businesses in the US.
Event Pro Academy is a division of Strategic Marketing Academy, Inc. which has been providing small business marketing education and full line of marketing service since 1995. While SMA serves many types of industries, Event Pro Academy concentrates specifically on the event and entertainment industry.
Katerina Williamson, the founder and CEO of Strategic Marketing Academy and Event Pro Academy explains, “For the last several years, we have acquired more and more clients that serve the event industry. When they see the effects of our marketing strategies on their business, they naturally start referring us to other business owners. While many of the referrals become our clients, we also often come across business owners that are not in a position to hire a marketing firm, but would love to benefit from the experience we have in the field. This is why we decided to create a branch of our company specifically designed for this industry.”
Event Pro Academy utilizes the effective training format that SMA has been using for over 15 years, offering online classes presented in multi-media format and live hands on trainings. Katerina Williamson has taught profitable marketing strategies to over 3,000 small business owners in the last decade.
The company is heavily involved in the industry events and organizations. It is a member of the International Association of Amusement Parks and Attractions (IAAPA) and a faculty member at American Inflatable Road Show held by the American Inflatable Alliance. It is also a sponsor and a contributor of the Moonwalk forum, the industry’s largest online forum.
"What makes us different," says Williamson, "is that we are a marketing and educational company. Everything we do, we teach and everything we teach - we do on daily basis. We are not some gurus who talk about theories that they've never tried before. All the strategies that we share with our students are applied daily and tested by our team. In fact, one of the biggest benefits to our students is that we are the ones testing new ideas with our dollars and we can tell them what works and what does not work, so they don't waste their money."
To find out more about bounce house marketing programs, visit Event Pro Academy at http://eventproacademy.com. The marketing agency services information is located at http://strategicmarketingacademy.com