San Franciso Bay Area, CA (PRWEB) April 08, 2013
Email and text marketers can now take advantage of a streamlined approach to managing FTC regulations.
This new partnership will integrate Ezepo’s dynamic software within the CAKE platform, letting Ezepo clients seamlessly manage unsubscribe and opt-out efforts directly from the CAKE tracking and analytics system.
Ezepo is the newest and most robust solution for marketers to maintain compliance with email suppression regulations. Detailed reporting, automation, API capabilities, and lightening-speed data management capabilities are just some of the features that make Ezepo’s technology stand out among competitors.
But it’s Ezepo’s clean design that really has people talking.
“We get a lot of complements on our interface; people love the design of the software and the easy, user interaction,” said Laura Belzer, founder of Ezepo, “Plus, our software is significantly faster than our competitors for data management. It’s a full package of both aesthetics and analytics that is tough to beat.”
Ezepo’s suppression software is fast, intuitive -- and smart.
In light of the FTC’s most recent crack down on SMS text message spam, Ezepo is the only company of its kind to stay ahead of the curve by offering both email and mobile suppression solutions.
“Our software supports opting out in the mobile space,” says Belzer. “The suppression of mobile numbers is not yet defined by law, but it's an option that we give our users to be on the forefront. Our users are able to make their own opt-out page suppress an email address, a phone number, or both.”
With the newly announced CAKE partnership, CAKE users can take advantage of Ezepo’s full set of features.
An advertiser who uses Ezepo and CAKE together will have more robust analytics and a higher level of automation than any other system on the market. “Integrating with Ezepo provides our users the ability to choose a solution to service their evolving needs in this space. We look forward to the growth and opportunities our new partnership will provide,” said Jeff McCollum, President of CAKE.
What can we expect from Ezepo in the future? Laura Belzer says we can expect “more innovation around data management, more cutting edge developments in the mobile market, and more data append features. We are also in the process of integrating with other tracking platforms and lead management solutions.”
A suppression list is like a ‘do not contact” list for your email and text communications. Marketing professionals use suppression lists to filter out specific individuals who typically meet the following criteria: unsubscribed customers, cancelled customers, individuals with a history of spam complaints, competitors’ addresses, hard bounces, or soft bounces for multiple campaigns. By using suppression software like Ezepo, marketing professionals are able to automate part of the suppression process and ensure these individuals are filtered out from all future communications. In short, suppression technology helps ensure both ethical and legal compliance of marketing campaigns.
Ezepo is a web-based software company that provides email and mobile suppression solutions to organizations that send commercial electronic messages. Ezepo uses state-of-the-art technology to manage suppression lists and opt-out data, and to maintain compliance with Federal and State regulations, such as the CAN-SPAM Act of 2003. Ezepo was founded in 2011 by industry professionals with more than ten years of online marketing experience, and grew from the need to find an easier solution for opt-out suppression compliance. For more information visit http://www.ezepo.com or call 510-619-4745.
CAKE, the Software-as-a-Service (SaaS) platform, is an enterprise solution providing business intelligence for performance marketers. With an easy to use interface, CAKE's tracking optimizes online campaigns and provides an increase in revenue and reduction in operational costs. Real-time reporting and available API enable a single dashboard to manage all of your digital spend. For more information visit http://www.getCAKE.com or call 949-548-CAKE.
If you would like more information about this topic, or to schedule an interview with Laura Belzer, please contact Allyson Cunha at Shout Out Loud via 949-632-9064 or email at ally(at)shoutoutloudmarketing(dot)com.