Portsmouth, NH (PRWEB) June 19, 2013
Franchise Solutions has taken a data-driven approach to analyzing common industry perceptions about the quality of franchise portal leads and associated behaviors through the buying process. A pioneer in online lead generation for franchise sales, Franchise Solutions has been collecting non-personally identifiable behavioral data on visitors that submit inquiries, for many years. Recently, Franchise Solutions took a dive into the data to better understand the correlation between prospect self-reported information and buyer behavior.
“We’ve always been interested in understanding what behaviors qualified franchise buyers exhibit on our sites and have held the belief that the profile of these people is out of sync with entrenched industry perceptions,” commented Kelly Mangum, Director of Marketing at Franchise Solutions.
Using data about inquiries per prospect – or the number of companies each unique prospect inquires to - they found:
When comparing that to known purchases of franchise or business opportunities:
“This exercise and analysis is certainly interesting and is a prime example of just one perception in a series of Franchise Portal Myth-Busters. Our data suggests that all franchise portal leads really are not unfocused tire-kickers,” said Matt Alden, President. “Contrary to popular perception, the majority of inquiries are to a single business and, already, we’re looking at 1 in 3 visitors finding our sites and inquiring to franchise advertisers on their mobile device. Kind of breaks the mold of the unfocused Internet surfer living in Mom’s basement unknowingly checking boxes and pushing ‘submit’, doesn’t it?”
Franchise Solutions’ recent analysis suggests that franchise portal leads are both more focused and more mobile (more technologically sophisticated), enlightening some common perceptions about portal lead quality.
About Franchise Solutions
Franchise Solutions is the Internet´s foremost medium for connecting with qualified, prospective franchise buyers. Delivering online sales leads since 1996, the company has an established track record of helping franchisors achieve their development goals, with an unwavering commitment to generating maximum return-on-investment (ROI) for our advertising clients.
For more information contact Kelly Mangum, Director of Marketing 603-570-4132, kelly(at)franchisesolutions(dot)com.