Smith & Jones to Host Webinar on Organizational Alignment

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Last Chance to Register for Webinar Held by Healthcare Marketing Specialists

Smith & Jones, a healthcare marketing agency, will be hosting a webinar this Wednesday, May 22, at 12pm EST, titled “Organizational Alignment for Healthcare Brands.” This free, 30-minute webinar will offer practical insights into how marketing can help align staff to the brand promise.

“Organizational Alignment for Healthcare Brands” is designed for executives and marketing leaders of hospitals and large physician practices. The presentation will include information on how healthcare organizations can articulate their brand promise, translate their brand for staff and physicians, and set expectations for employees.

The webinar will be lead by Mark Shipley, President and Chief Strategic Officer of Smith & Jones, Mia Barbera, Director of Account Services, and Alan Beberwyck, Content Director. The schedule allows for a Q&A with these healthcare marketing specialists at the end of the presentation.

“Healthcare providers, like all businesses, have limited resources and are struggling with new regulations and reform,” said Shipley. “Hospital leaders are now turning to organizational alignment to help combat competitive pressures.”

There is still time to sign up for this webinar. To register, please visit and fill out the form.

About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in hospital systems and large physician practices. Learn more at

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