London, UK (PRWEB) November 07, 2011
Global Hotel Exchange - http://www.globalhotelexchange.com - , a new independent, online travel agency which will offer cost-free distribution to hotels facing ever-rising fees and commissions, has named Wilson Sonsini Goodrich & Rosati - http://www.wsgr.com - as strategic growth advisors.
Going live in January 2012, Global Hotel Exchange will operate independently of the collective online travel agency practice of rate parity. Hotels will be able to set their own rates where they receive 100% of the booking, and will then be able to pass on savings in the form of lower rates to consumers.
With offices in Austin, Brussels, Georgetown, Hong Kong, New York, Palo Alto, San Diego, San Francisco, Seattle, Shanghai, and Washington DC, Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them.
WSGR has advised on more than 700 M&A transactions valued at more than $300 billion in the last five years, and has completed more than 200 public equity and debt offerings over the last five years, helping clients raise more than approximately $50 billion.
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