An increasing number of hotel and golf course partners are practising yield management in order to try and fill up empty beds and tee-time slots so contracts can be irrelevant as soon as they’re printed and signed
(PRWEB UK) 24 December 2012
With over 60 countries, 3000 hotels and 2000 golf courses to choose from, keeping up to date with the best deals at golfholidays.com can be pretty tough but they claim to have cracked the nut.
“An increasing number of hotel and golf course partners are practising yield management in order to try and fill up empty beds and tee-time slots so contracts can be irrelevant as soon as they’re printed and signed” says Morgan Clarke, Managing Director of Golfholidays.com – home to GolfPlanet and French Golf Holidays.
“We’ve used technology to ensure we get the best available rates and deals to pass onto the clients by linking in to the rates systems at most of our preferred partners. We also “scrape” online booking engines to see if any new prices or deals have been launched. In addition to this, we have XML and API access to big consolidators who have teams dedicated to ensuring that they can offer us the best prices” says Anton Beard, Programme Manager at Golfholidays.com
“And once we’ve got the deals, we analyse all the various early booking golf, group golf holidays, senior golf breaks, long-stay etc. offers and build up the best-value packages available” continues Anton.
Working this way may mean more work but it also means considerable savings and thus better conversion rates. Bigger tour operators are used to working like this but golfholidays.com is rare in that it is a reputed and long-established specialist tour operator with a serious interest and intent in technology.
Each XML can cost up to £20,000 to set-up, in addition to the time it takes for reservation programmers to ensure it all works. So it’s a costly affair but, with over 35% of the market booking their holidays online, golfholidays.com want to be at the forefront of the technology in the golf holiday business.
“So whether clients want to speak to us or use our online booking engines, they are sure of getting the best available deals and, very importantly, cheaper than they can book it themselves…And we take care of the work for them” says Morgan. “We actually don’t consider our traditional competitors as competitors anymore. What we now compare ourselves against is how easy and cheap clients can book it direct for. If we stay on top of that, we’ll continue to see the good year-on-year growth we’ve had over the last 12 months…And not many businesses can say that”
Online packages include basic bed, breakfast and golf deals just across the Channel, All-Inclusive deals in Turkey, Golf Pro Packages where the Pro travels free and hundreds of offers featuring added-values and free nights, green-fees and room upgrades. For more examples visit http://www.golfholidays.com and take your pick from Top 10 Sellers, All Inclusive itineraries and detailed example itineraries per resort.