REMI Gives Top 3 Tips for a Great Photo Library

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The Real Estate Marketing Insider releases its Top 3 feature for the week, detailing 3 tips for realtors in putting together an outstanding photo library for clients. The Top 3 feature was announced following a recent news story in Marketwire that featured Zephyr’s in-house photo library.

The Real Estate Marketing Insider released its weekly “Top 3” feature, this week advising realtors of three tips for constructing a photo library that can help their online marketing presence stand out. This edition of “Top 3” was prompted by a story in Marketwire about Zephyr Real Estate’s new photo library providing a comprehensive overview of San Francisco’s real estate market.

Zephyr announced its new photo library this week, only a few days after its website received a renewed Quality Certification from Leading Real Estate Companies of the World. The photo library is an ongoing project, with Zephyr ultimately intending to capture all of San Francisco’s 89 neighborhoods. The inaugural edition released this week includes over 1,300 photos covering 36 of those neighborhoods. The photos detail the surroundings and context of Zephyr’s neighborhood properties, which can be a great resource for realtors and clients. Zephyr also recommends that their agents use the library to save time on trips to neighborhoods which they might visit frequently. Plans are already in place to expand the photo library, with a photo shoot of 25 new neighborhoods scheduled soon.

An online photo library of properties and neighborhoods is the real estate postcard for the new generation, and a must for real estate professionals hoping to capitalize on the client base doing business on the internet. While not every firm needs the kind of comprehensive library Zephyr is creating, every realtor should develop some sort of online photo database. Here are the Insider’s Top 3 tips for developing an outstanding photo library:

  •     Hire a professional. Photographers generally come quite reasonably priced, and can use their creativity and artistry to show properties and neighborhoods in a beautiful, engaging light.
  •     Use the database to cut down on paper use. Postcard and signage expenses can be brought down by putting photos online. In addition, developing a popular online presence means that firms won’t need to spend so much on paper advertising.
  •     Tell a story. A photo library substitutes a walking tour, where clients get the feel for a neighborhood and get information about it from their realtor. Use pacing and written copy to make browsing the library feel like reading a photo journal or taking a tour of the neighborhood.

The Real Estate Marketing Insider published its weekly “Top 3” feature, which lists three pieces of information or advice to help realtors or clients make decisions about their business. This week offered realtors three tips on starting an effective online photo journal: use professional photographers, cut down on paper use, and tell a story with the photographs and the website.

About the Real Estate Marketing Insider:
The Real Estate Marketing Insider is an online publication based in La Jolla, Calif., that specializes in the complexities of the real estate market. REMI provides real estate marketing tips and trend analyses to real estate agents, home buyers, and sellers.

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