Home Remodeling Expert and Competition Semi-Finalist Pitches Online to Raise Funds to Prove Concept and Reach Final Six

Monica D. Higgins, home remodeling expert, turns to crowdfunding for her latest endeavor - pitching online to reach the finals of High Tide, a start up competition. With just 2 weeks to fund, the process is testing both her concept, the online fundraising model and the expert’s nerves.

Los Angeles, CA (PRWEB) February 19, 2013

Home is the most important place on Earth and the reason Higgins was inspired to become a Construction Manager. People have described her as the Suze Orman meets Angie from Angie’s List of straight talk about home remodeling, renovation planning and contractor hiring.

While writing her remodeling book, “Remodel Smart™: How to Take Control and Create the Home of Your Dreams ”, Higgins decided to create a series of online remodeling courses (a la Craftsy or Lynda.com) to go with the book. She shared her idea with people she trusted, and was encouraged to apply for the competition. Out of more than 100 applicants… her company, Renovation Planners, made the semi-finals!

Now all she has to do is prove that homeowners who want to plan and complete a major remodel by hiring the right professionals will buy her online remodeling courses, ‘Remodel Smart™’, and avoid becoming the next home remodeling horror story.

These smart remodeling courses are taught by Higgins and will be available to homeowners anytime they want for as long as they want. No scheduled class times. Online. At their fingertips. On demand.

Higgins loves YouTube as much as the next gal, but she doesn’t have the time to sort through thousands of videos to find quality content that actually teaches her something. Sound familiar?

Her Remodel Smart™ online video courses solve that problem. They’re designed specifically to provide remodeling homeowners with the best learning experience possible so they can avoid budget overruns, construction delays and shady contractors.

Start ups have to become more innovative in their fundraising and concept validation tactics, and the start up community has embraced sites like Indiegogo.com. In line with Indiegogo.com guidelines, entrepreneurs have a set number of days to raise all or a portion of the funds. Higgins’ online remodeling course project has a 30-day fundraising window, from start to finish. By exceeding her allotted budget ($29,990 US) by March 13th, Higgins will be able to create additional courses for the Remodel Smart series.

When asked about why Indiegogo was appealing, Higgins noted, "the ability to share my idea with tens of thousands of people quickly online and raise money, is priceless." Higgins is entering the online fundraising pool for the first time and has seen others succeed.

To learn more about the campaign and help Higgins help tens of thousands of people remodel hassle-free, readers can visit the project's pitch page here: http://www.indiegogo.com/remodelsmart.


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