Paragon Real Estate Group® First Brokerage in San Francisco to Provide Clarus touchCMA™ to its REALTORS®

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Paragon Real Estate Group® launches Clarus touchCMA™, a mobile marketing tool that creates interactive, data-rich market analyses for buyers and sellers.

homes for sale, houses for sale, real estate San Francisco

Paragon Real Estate Group® first brokerage in San Francisco to provide Clarus touchCMA™ to its REALTORS®

Paragon Real Estate Group® announced their adoption of touchCMA™, a new cutting-edge comparative market analysis and marketing tool that creates sophisticated and interactive presentations that can be fully branded for the brokerage. touchCMA™’s innovative technology empowers real estate professionals to build and present interactive CMA’s, buyer tours and marketing presentations through a web-based platform or a companion iPad application, which offer analysis of the information in a unique way.

Users can tap into every listing available in covered markets to create dynamic, data-rich analysis and marketing presentations that sync automatically between internet-enabled devices. It is created and powered by SweepRE Interactive, a Seattle-based builder of next-generation real estate tools to help make industry professionals digitally relevant to buyers and sellers. SweepRE Interactive offers its clients the chance to get ahead of the paperless curve and make their business work for them. touchCMA™ drastically shortens the process of creating comparative market analyses and allows for revision in the flow of the conversation as market conditions or clients’ needs change. Presentations can be emailed directly to clients and viewed in a 3D interactive mode from any device.

"Paragon Real Estate Group is so excited to be the first brokerage in San Francisco to have access to this incredible tool," said Bob Dadurka, CEO for Paragon Real Estate Group®.

"Our industry is becoming increasingly mobile and as we continue to build on our digital and mobile strategy, we've partnered with the SweepRe interactive to put touchCMA™ in the hands of our professionals. touchCMA™ is a versatile and interactive comparative market analysis product. It provides our buyers and sellers a customized and engaging experience with up-to-minute market information."

Paragon Real Estate Group® is located in San Francisco, Calif., and includes more than 140 REALTORS®. Paragon is the only locally owned and managed real estate company in San Francisco that conducts business across the entire city in all market segments – residential and luxury home sales, investment and commercial property sales and leasing, new home sales, rentals and mortgage lending.

“Technology has drastically changed the way homes are purchased, sold and searched, for our professionals and clients alike. When I seek out a new product for Paragon, my two questions are consistently: is it mobile and is it easy to use. touchCMA™ is the only CMA product I've seen to date that is so simple to use and whether our clients are at home or on the go, the end product is a ‘wow’ experience,” Lisa M. Norman, Director of Brand & Digital Marketing for Paragon.

About the company:

With two offices in the San Francisco Area, Paragon Real Estate Group® offers residential brokerage, luxury properties, residential leasing, commercial sales, property development, investment and leasing, and mortgage lending. Paragon agents are experts at pricing, marketing and negotiating. They’re also caring professionals who can ease anxieties and guide buyers to a successful outcome. Each has lived and worked in this real estate market, cultivating invaluable connections and impressive lists of satisfied customers with houses for sale. Throughout the real estate community, Paragon agents are known for putting their clients first in the homes for sale process. More information about the services offered can be found at

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Lisa Norman
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