Carlsbad, California (PRWEB) January 22, 2013
The nation’s largest online driving school provider, I DRIVE SAFELY, attained a landmark in its social media outreach this week as it gained its 100,000th Facebook fan on Tuesday, January 15th. This achievement further elevates their success in the social media world, where they have maintained the largest fan base and level of engagement of any online driving school.
“In just six short months, we have grown from 64,000 fans to 100,000 fans – that’s a huge accomplishment,” states John McGrane, I DRIVE SAFELY’s Social Media Manager. I DRIVE SAFELY garnered its 75,000th fan in August 2012, marking a 33% increase in their fan base.
The online driving school has taken a unique approach to fan engagement, setting itself apart from other providers by posting entertaining content as opposed to strictly sales- or information-oriented material. Topics pertaining to traffic safety and driver education are typically dry; by instead using popular “memes,” humorous photos, quizzes, and polls, I DRIVE SAFELY has found ways to connect with its fan base on a much more personal level.
“By posting current and socially interesting content, we know our users will not only enjoy reading it themselves, but also share the posts with their friends,” McGrane explains. “We are able to create a relationship that goes beyond the standard business model – we have an opportunity to connect with them daily. And by becoming a friendly and relatable presence in their lives, it opens the door for genuine conversation about driving safety and responsibility.”
I DRIVE SAFELY also attributes much of its social success to users taking advantage of its Facebook discount. Since November of 2011, the company has offered a 20% discount on any of its online courses to its Facebook fans.
“This is just the beginning,” asserts McGrane. “With our innovative social approach and unique level of engagement, we are already looking forward to reaching 1 million Facebook fans.”
For more information about I DRIVE SAFELY’s Facebook presence, or its services and products, please contact John McGrane, Social Media Manager, at (310) 909-7380 or John.McGrane (at) idrivesafely (dot) com.
About I DRIVE SAFELY
Founded in 1998, I DRIVE SAFELY offers the largest online driver training and education program in the United States. Approved in over 25 states, I DRIVE SAFELY provides a variety of driver improvement and education courses, including teen & adult driver’s training, defensive driving and traffic school courses, and insurance reduction programs. For more information or to sign up for a course, visit http://www.idrivesafely.com. I DRIVE SAFELY offers a 20% discount on any course for their Facebook fans.