Grapevine, Texas (PRWEB) October 29, 2012
Willhoite's restaurant in Grapevine, Texas, is a local landmark and popular watering hole for both residents and tourists. Located on Grapevine's historic Main Street, thousands of people visit Willhoite's throughout the year, especially during the city's street festivals. However, Willhoite's needed to increase its online visitors and hired i5 web works to design a custom website with interactive features and shopping cart.
"Although Willhoite's has been around for more than 30 years and is well-known, we had not utilized the Internet to bring new customers through the door," stated owner Eric Parker, noting the agreement with i5 web works also includes Internet hosting and management services, and search engine optimization (SEO). "Not only is the new website a much better representation of who we are, but we added several features that are intended to get people to visit the site regularly."
Capturing the rustic interior of Willhoite's, which includes a 1928 Model T Ford atop the soup and salad bar, the home page features a rotating banner of images flanked by the daily buffet menu and weekly entertainment schedule. Drink specials, the menu, and merchandise are prominently located underneath with direct links to each section. An online shopping cart allows people to order Willhoite's shirts, hats and koozies online. At the bottom of the page are a location map, newsletter signup, Facebook feed, and Flickr photo gallery.
According to Carita Weaver, co-founder and partner of i5 web works, it was important to include these interactive features on the site to engage locals and educate people from out of the area.
“We wanted this website to be both fun and informational, which is why we included an entertainment calendar, daily specials, social media, and a section about Grapevine's history and attractions,” explains Weaver. “Now that the website has launched, we will put our SEO skills to work to get it ranked for the appropriate search terms. A website is not an effective sales tool if people can't find it.”
The custom website is organized into six primary sections to quickly direct visitors to the information they are seeking:
“Unlike most other forms of marketing and advertising, internet marketing efforts are easily tracked and results are typically seen much faster,” explains Michael Burns, principal and co-founder of i5 Web Works, noting the company is certified and trained in SEO and PPC services. “A business can have a beautiful web site, but if prospective clients are not finding it when they search for your products and services, then it is not an effective website. We help businesses be found!”
About i5 web works
i5 web works provides search engine optimization, Internet marketing,social media, domain registration, and comprehensive site management programs that include website design, maintenance and hosting. The company serves clients in a broad range of industries from its headquarters in the Dallas Fort Worth area. i5 web works understands the application of Internet marketing services, pay per click advertising, search engine optimization, and social media for both business-to-business and business-to-consumer purposes. Creating an Internet presence requires an in-depth understanding of natural search engine optimization techniques and supporting Internet marketing programs. Celebrating its 10th anniversary in 2011, i5 web works has the experience and ability to execute these programs. Co-owners Michael Burns and Carita Weaver take their tagline to heart: “Be Found!”