The Loadown: 21% of iOS Apps Are Priced at $0.99 and Games Represented Nearly 22% of All New Apps Launched in April 2013

According to recently released market data from The Loadown, 21% of all apps currently in Apple iTunes are priced at $0.99 while 58% are free to download. Additionally, in April 2013, iOS apps in the Games genre represented nearly 22% of all new apps launched.

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34% of iOS apps in the Games genre/category are priced at $0.99.

New York, NY (PRWEB) May 06, 2013

The Loadown (theloadown.com), a recently launched mobile apps competitive tracking and analytics site, has just released new data on iOS apps. According to this market data, 21% of all apps currently in Apple iTunes are priced at $0.99 while 58% are free to download. The Loadown has also found that in April 2013, iOS apps in Education, Entertainment, Games, Lifestyle, and Utilities genres represented nearly 57% of new apps launched.

The Loadown’s US market update highlights the variation in price distribution among the 23 primary thematic categories in iOS (See Graph 2: iOS Mobile App Pricing by Genre as of April 2013). Most categories have a majority of free apps with some having very little paid apps, such as Newsstand with only 3% paid apps. There are notable exceptions to this bias including:

  •      Book genre with 73% paid apps and an average price of $3.53
  •     Reference genre with 58% paid apps and an average price of $2.65
  •     Education genre with 58% paid apps and an average price of $2.44
  •     Games genre with 34% of apps priced at $0.99, 51% paid apps and an average price of $1.08

Another finding from The Loadown’s market data highlights the continued vibrancy of the iOS mobile app marketplace. In April 2013, Games led all genres with over 16k new apps (See Graph 2: New iOS Mobile Apps Launched by Genre in April 2013). This represents nearly 22% of all new apps launched last month.

For more information, please contact Swati Chandra at swati(at)theloadown(dot)com.

About The Loadown

The Loadown (theloadown.com) is a mobile apps competitive tracking site created by former partners of the publishing industry research firm, mediaIDEAS (mediaideas.net). It provides free market analysis and tools to help developers and marketers monitor competitors’ activities across all storefronts and refine their app strategy to grow users and revenue.