Austin, TX (PRWEB) April 08, 2013
Michael R. Drew, marketing expert and author of “Pendulum: How Past Generations Shape Our Present and Predict Our Future,” announces the availability of his latest eBook "The #1 Way to Increase Your Close Rate: Define What You Stand Against” (Amazon download link). Throwing conventional marketing and sales tactics out the window, including the concept of unique selling propositions, Mr. Drew suggests that the most important thing for a company to do is to stand out from the crowd. He says the best way to do that is to define what the company is not, or “What You Stand Against.”
From Monday, April 8 through Wednesday, April 10, The #1 Way to Increase Your Close Rate: Define What You Stand Against will be available for free download on Amazon.com.
Mr. Drew further explains that making this a bold statement by risking offending a few people is what leaves a lasting impression. As he writes in his eBook, “The risk of insult is the price of clarity, as my co-author Roy H. Williams counsels. While clarity can make the difference between failure and success in business, few are willing to pay this price. Are you in this to ‘not offend’ or are you in this to win?”
Drawing upon the concepts outlined in the book he wrote with Roy H. Williams, “Pendulum: How Past Generations Shape Our Present and Predict Our Future,” Mr. Drew offers readers further tips to reach their audience and their customers in honest, credible and meaningful ways.
"The #1 Way to Increase Your Close Rate" was the subject of a recent news story on Cranberry - R.I.P. – The Unique Selling Proposition is Dead.
About Michael R. Drew
Since the age of nineteen, Michael R. Drew has become a leading book marketer in the publishing industry, propelling nearly 75 books onto national bestseller lists, including The Wall Street Journal, USA Today and The New York Times, and garnering over 1,000 #1 rankings for books on Amazon.com through his Promote A Book services. Michael heads a marketing agency that strives to build strong and real relationships with his clients and their audiences, increasing sales in a natural manner, and maximizing the depth and longevity of that relationship through its Persona Architecture and Platform Building programs. Michael has presented the Pendulum theory on stage with and for the Dali Lama, Sir Richard Branson, and Steven R. Covey, and privately for the Executive Committee at Franklin Covey.