Washington, DC (PRWEB) December 11, 2012
The Branding Muse has released a new mini-guide, Grow Your Brand's Following, to help students and young professionals gain a competitive advantage over their peers. Creating and maintaining a personal brand takes time and energy that many students and young people don’t want to invest.What is a personal brand? A personal brand is the way that you communicate your unique value, which influences the perception that others have of you. A brand is not a website or logo or other tangible items. A brand is a message. The Branding Muse helps students develop and promote their brand message with resources such as this new mini-guide available on their Facebook page.
There are probably hundreds if not thousands of blog posts present on the Internet that speak on how your online image is crucial to a personal brand. To reiterate, what you do online is your business card and professional portfolio in this digital age. An online presence is a strategy to build a profitable branding system. It builds credibility by developing your voice. An online presence includes social media channels, a website, a portfolio, interaction with others and what others say and think about someone in regards to their credibility. All of these must be meticulously monitored to ensure that a person’s brand is exactly how they want it to be. Everyone should Google themselves to make sure the information that comes up on search pages is accurate and positive. Sites like Brand-Yourself, Linkedin and Google Plus profiles are great places to start.
When developing a personal brand, one thing that is also important to take into consideration is the promotion and marketing of that brand. One way to market a personal brand is by growing your following and community on digital channels and building a solid network of contacts. The job market has become extremely competitive and being capable is no longer enough to get a job. Students and recent graduates need to know and promote their unique skills, because employers are looking for the candidates that can offer them the most value.By having a strong personal brand, job seekers can create a competitive advantage and increase their chances of demonstrating their creativity, work ethic and specialty.
About the Author and The Branding Muse
Emmelie De La Cruz is an employed-prenuer, working full-time and managing her business, The Branding Muse, where she works to assist college students and young professionals develop a personal brand. By creating resources to simplify personal branding, The Branding Muse empowers its community to take control of their online and offline presence. Emmelie also assists small businesses and entrepreneurs to develop and implement social, mobile and digital strategies. To access the mini-guide, visit: bit.ly/mini-guide