You need to come up with phrases that do not have the phrases that you really want to rank for. I know it’s counter-intuitive, but if you keep pushing it on the phrase you want to rank for, you will actually drop for that result.
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Sydney, NSW (PRWEB) June 14, 2013
"Too much of a good thing" — this is how James Schramko, the founder of SuperFastBusiness.com and a seasoned Internet marketer, describes the practice of many website owners of repeatedly linking to a single key phrase or word in order to get better search results. His latest SEO update video discusses how this can actually do more harm than good and recommends a better strategy to try.
The Sydney-based marketer shares how several curious individuals have been asking him the same question over the phone for quite some time. "I really want to drum this message through," he states at the start if the video. "You can’t rank your website just by getting links for the exact same key phrase over and over and over again. And this is especially important for new-ish sites."
If a business owner had, for example, only 10 links to his website and all of them pointed to the same thing — say, a single favored key phrase such as "hair salon Sydney" — then the leading search engine may interpret this as a manipulative practice. A better move, Schramko says, is to make only about 10% of the links point to that phrase and direct the rest to other similar phrases.
The same thing would apply to another website owner who might have 100 anchor text links; using 50 of those links for one key phrase would definitely be considered manipulative, so the aim would be to use just 10 — or maybe even less — on the phrase and distribute the others to various words.
"You need to come up with phrases that do not have the two phrases that you really want to rank for," the seasoned entrepreneur elaborates. "I know it’s counter-intuitive, but if you keep pushing it on the phrase you want to rank for, you will actually drop for that result.
"Because we think that, with the (algorithm) updates, they take a percentage of anchor text links. If it's too much, it will discount your website from getting ranked, and if it’s a little bit less, then you’re probably safer."
Schramko recommends signing up for the appropriate packages from SEOPartner.com and LinkJuice.com, the top-quality SEO and content creation divisions of SuperFastBusiness.com, to get professional help in correctly structuring one's link profile. SEOPartner's website check service can help clients determine their website's specific status (using a special color coding scheme — Red for Danger, Yellow for OK, and Green for Go) and get matched for the right level of assistance needed.
"Get off that 'sweetheart' phrase," the CEO urges. "Go and find related phrases ... There’s probably a thousand other phrases you should be ranking for, so get off this idea that you just have one phrase."