New York, NY (PRWEB) July 26, 2012
Sunday, August 5th, is National Sisters' Day and International Friendship Day, double inspiration to celebrate our bonds with the important women in our lives. Innovative jewelry company HOT GIRLS PEARLS costume jewelry tm, created to fashionably promote women's wellness, recognizes the significance of such a commemorative day. So, in honor of sisters and girlfriends everywhere, the company is offering online specials on its elegant, yet functional, necklaces and bracelets during the week of July 29 to August 6, 2012.
"Helping women to literally feel better in their own skin is what HOT GIRLS PEARLS is all about," says Constance Sherman, creator of the body cooling 'pearl' jewelry line. "Our sisters do that for us too. I don't just mean our biological sisters, but our close female friends who inspire us, listen to us, and are always there for us no matter what. I wanted to do something to honor Sisters' Day and Friendship Day, which both happen to fall on the first Sunday of August."
Soft Blush and gorgeous Gunmetal necklaces and bracelets will be 15 percent off online during the week of July 29th until August 6th. The jewelry, which has been featured on "The View", the "Today Show", and "Oprah, the Magazine", makes a great gift for the "sisters" in each woman's life. Plus, with August being the hottest time of this very hot season, who couldn't use a little cooling off? That's exactly what HOT GIRLS PEARLS do. The collection of fashion forward oversized 'pearl' strands-in a bracelet and three different length necklaces-literally keep wearers cool, despite summer heat or hot flashes. The high-quality faux pearls, which are available in White, Blush, and Gunmetal, are filled with a non-toxic gel that is chilled by storing them in the freezer.
Sherman created the product based on a personal need. Unbearable hot flashes caused by medication and then into menopause left her feeling so uncomfortable she felt like "Sticking my head in the freezer when I got home." She knew many other women felt the same way, so she decided to do something about it.
"At the time there was nothing on the market to address hot flashes that was wearable and not hideous," said Sherman, a former art director and interior designer. "I wanted to create something that would cool me off and also be attractive and not obvious.
Sherman decided that jewelry that would feel cool would do the trick. She also knew that the 'pearls' would have to be large enough to stay cool for any length of time. "If the 'pearls' were even 1/8" smaller, they would lose 50 percent of their effectiveness," said Sherman, who teamed up with Dr. Paul Wojnicki, a PhD in Biomedical engineering and manufacturing expert, to create her vision. "Plus, large pearls are very popular and will continue to be a chic and timeless look."
Since launching in July 2011, HOT GIRLS PEARLS have been selling like 'hotcakes'. To Sherman's delight, the jewelry not only appealed to women going through menopause, but also to women of all ages trying to stay cool. With emails and letters from women enduring hot flashes due to cancer therapies, Lupus, Multiple Sclerosis, even Migraines, Sherman takes great pride in being able to make a small contribution to their lives. Women who play golf and tennis, are pregnant or breastfeeding, are adding to an "audience we hadn't even thought of!" she exclaimed. The media have also taken notice, with Whoopi Goldberg touting them to her "The View" 'sisters', and being featured on the Today Show and in several national magazines, including "Oprah, the Magazine" in January.
HOT GIRLS PEARLS look great with jeans, business or dressier attire. Many women mix them with other jewelry (sometimes with smaller pearls) for a layered look. Plus, the magnetic clasp allows for connecting two or more strands together.
"Pearls symbolize water and women, which further ties HOT GIRLS PEARLS to Sisters' and Friendship Day," Sherman said. "Like good friends, pearls are pure and precious gems to treasure. They represent the best within us and something to be cherished. What better way to show our sisters we treasure them than with HOT GIRLS PEARLS?"
The HOT GIRLS PEARLS 15 percent off sale will take place online from July 29-August 6.
Visit the website and enter this code at checkout: Sisters. For more information, visit http://www.hotgirlspearls.com, email press(at)hotgirlspearls(dot)com, or call toll free 212.980.1739.