Newport, NJ (PRWEB) October 09, 2012
Kamasutra™, “The Natural Spirit of Seduction”, is being represented in New Jersey by major statewide distributor Fedway Associates Inc. as of October 1, announced Michael Barsella, President of Bōnfun Wine, LLC. Fedway is one of New Jersey’s leading wine and spirits distributors, servicing over 7,000 restaurants, taverns, clubs and retail stores.
“We are thrilled that Kamasutra™ will now be available throughout New Jersey,” said Barsella. “Kamasutra™ is currently very successful in several European countries, and is the perfect complement to our existing strategy of incorporating innovative and scalable European-produced brands into our portfolio.”
Kamasutra™ is a ginger, ginseng and exotic herbs spirit that can be enjoyed neat, on the rocks or as a mixer. The playful seductiveness of the brand image and the striking female-figure bottle will be backed by an aggressive launch campaign, said Bōnfun CMO Scott Muscarella. “The launch campaign, developed by Agency|51 Advertising, will include direct mail, social media, point-of-purchase displays, tastings conducted by our Lady Kama ambassadors and additional in-store incentives.”
At the official Kamasutra™ US launch in early September, Bōnfun Wine, LLC, was named the sole U.S. importer and authorized brand representative of Kamasutra™ by Count Maximilian von Bismarck, founder of the Kamasutra™ brand and great-grandson of the famous 19th Century German Chancellor, Otto von Bismarck. Also attending were Kamasutra (USA) Management, with its advisors, vendors, stakeholders and Dr. Agnes Olszewski, Chairman and CEO of Herborium Group, Inc. and supplier of Kamasutra’s proprietary ginseng and exotic herbs part of the formulation.
About Kamasutra USA, LLC
Kamasutra (USA), LLC is based in Newport, NJ, USA. The company’s flagship brand is Exotic Kamasutra™ with Natural Herbs. It is the world’s first spirit beverage to contain a patented herbal formulation inspired by the Kama Sutra philosophy, embodying the spirit of seduction of the ancient Indian and Oriental Kama Sutra teachings. (SRP $29.99/750ml bottle). Follow Kamasutra™ on Twitter: @kamasutraspirit. Like Kamasutra™ on Facebook: facebook.com/kamasutraspirit. Visit Kamasutra™'s website: http://www.kamasutraspirit.com.