New York, NY (PRWEB) April 09, 2013
Sensitive Touch Medical Spa in Midtown Manhattan reports a 25% increase in laser hair removal for men over the last 5 years, with the trend continually growing. Men are slowly catching up to the ladies and more of them are grooming their bodies for vanity, comfort, to please their partners or succumb to the pressure of our youth obsessed society. According to the American Society of Plastic Surgery laser hair removal for men has become one of the most popular non-invasive treatments.
“For centuries, humans have equated hairiness with beasts and hairlessness with beauty. There is also an erotic, sexual component to hairlessness because your skin is more sensitive when it’s more exposed,” said Nancy Etcoff, a psychologist at Harvard Medical School. For decades, the male beauty ideal was hairy and beastly while the hairless youthfulness was reserved for the ladies. However, in the last decade it has become more acceptable and actually more desirable for men to be groomed and hair free.
The trend in male beauty has shifted. Men are looking increasingly more and more metrosexual. The management at Sensitive Touch Medical Spa in NYC quickly recognized this shift as well as the growing demand for laser hair removal treatments among men. Believers in the “giving men what they want” motto, these industry leaders have regularly been designing offers and marketing materials that cater to this manly demographic.
“We carefully plan and design select specials and marketing materials that speak to the male client, who makes purchase decisions very differently from the female client. Facts and benefits are the two dominant factors that determine a commitment from a male client and our past and current promotions are centered on these two principles,” reported Sabina Kozak, the Spa Director of Sensitive Touch Medical Spa. “Over the last five years that we have been in business we have seen a steady growth of male clients interested in removing excess hair from their body and face.”
Blame it on the metrosexual David Beckham, the youth obsessed society, or men wanting to show off their sculpted bodies. Whatever the individual reason for the treatment, 30% of Sensitive Touch’s current clients are young and young at heart men that want to look and feel their best. Laser hair removal treatments help them achieve this goal.