Long Beach, CA (PRWEB) October 07, 2012
With the Christmas season already taking over major retailers, small local businesses are looking to the search engine giant to increase sales and make this a holly-jolly holiday for them. However, many businesses are frustrated by ineffective campaigns that prove to be a drain on their marketing dollars. Pete Mitchell, author and creator of Immediate Results Advertising, reports that the problems faced by businesses using Google Adwords to generate sales are more closely related to their ineffective marketing systems rather than the advertising platform.
Google allows advertisers to dial in on the exact term that someone is searching for. As an example, if someone living in Los Angeles is looking to find a dentist to take care of their tooth ache, they will search for Los Angeles Dentist. Advertisers can bid, in an auction format, to have their ad show up when someone types in that term.
"The reason that businesses fail when using Google Adwords and collectively waste millions of dollars is a lack of understanding how to properly interact and capitalize on the Google platform" commented Pete Mitchell, dubbed the Chief Marketing Mercenary at Big Guns Marketing, LLC."When businesses, especially smaller local businesses, implement proper Adwords marketing and put a system in place that runs on autopilot that turns tire kickers into paying clients, they start to enjoy a huge boost in sales."
Mitchell also observed that most businesses run a Google advertising campaign expecting that all they are going to have to do is put an ad on Google and watch the dollars flow in. The heart of the problem comes from businesses that advertise using the wrong search terms. "There are search terms that we describe as 'buyer' terms and there are search terms that we describe as 'lookie loos' terms. Most businesses that we work with burn through a ton of money by advertising on lookie loo terms that bring the wrong type of client to their door step."
To help business owners implement proper lead generation strategies on the internet via Facebook, Google Adwords, and also in print, Big Guns Marketing is putting on a complementary webinar to help struggling business owners and independent sales professionals discover the secrets that successful companies would rather they didn't know or implement.
Big Guns Marketing is an advocate against the scam webinar that is designed to sell an overpriced lead generation system that does little more than separate the business from their working capital. This new webinar, which is free and sells nothing, is available at http://UltimateLeadMachine.com and help those looking to grow their business.
For more information on lead generation strategies from Pete Mitchell and Big Guns Marketing, visit http://UltimateLeadMachine.com