Allen, TX (PRWEB) February 19, 2013
Lead Liaison, a leader in B2B marketing automation and revenue generation software, has released an infographic that provides the top 10 lead management statistics and details the consequences of poor lead management practices.
The company is providing this decision-making tool in an effort to educate customers and other interested parties about the hazards of an ineffective lead management system. The infographic defines the risks associated with the lack of a good lead management strategy.
Lead Liaison's mission is to improve alignment between marketing and sales professionals within small to mid-size companies. By providing the information contained within the infographic, company leaders expect to stimulate discussions, provide direction, and increase awareness of specific issues that arise from ineffective lead management policies.
Within the infographic there is an easy-to-follow flow chart that includes ten issues, such as poor lead distribution or a lack of a customer relationship management (CRM) software, then between two and 17 effects associated with each issue. From every set of effects there is an outcome that results from each specific issue. In all, there are over 70 details associated with the consequences of poor lead management within this helpful tool.
Statistics highlighted in the infographic include the percentage of B2B buyers who research purchases online, the average number of attempts needed to contact leads, and the percentage of leads initially disqualified that eventually buy within 12 months.
Company executives believe the information provided in the tool is critical to the development of effective lead generation, lead nurturing, and lead transition strategies. The goal for releasing the data is to improve lead conversion rates through a defined, well-executed lead management process.
The infographic is available for download on Lead Liaison's Revenue Generation blog on The Consequences of Poor Lead Management post. For more information visit http://www.leadliaison.com or call 888 895 3237.
Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.
VP Corporate Communications