Lexity Delivers AppConnect Solution for ROI Tracking on Constant Contact

Constant Contact API integrates free Lexity Live with online marketing tools to enable revenue and traffic tracking for Constant Contact campaigns

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"Lexity Live for Constant Contact is a winner for ecommerce retailers. It enables retailers to understand the revenue and traffic they generate from Constant Contact and other traffic sources.” --Amit Kumar, Lexity CEO

Mountain View, CA (PRWEB) February 27, 2013

Lexity, the developer of Commerce Central, the App Platform for Ecommerce, today announced integration with the Constant Contact® (NASDAQ: CTCT) suite of online marketing tools. The resulting free integration will enable traffic and revenue tracking from Constant Contact email campaigns. It will be featured in Constant Contact’s MarketPlace, an online resource that connects small organizations with tools and services for growing their business.

Lexity Live for Constant Contact is a winner for ecommerce retailers,” said Amit Kumar, founder and CEO of Lexity. “It enables retailers to understand the revenue and traffic they generate from Constant Contact and other traffic sources.”

After installing Lexity Live for Constant Contact, with a few clicks a merchant sees graphs of traffic and revenue generated by Constant Contact for their individual store. These graphs are configurable for different time periods and also allow the merchant to see traffic and revenue from other sources such as Google and Facebook. Return on investment (ROI) information leverages the free Lexity Live real-time infrastructure. This infrastructure provides connectors to various ecommerce platforms, including Shopify, BigCommerce, Magento, 3dCart, and Volusion that enable the synchronization of the store’s revenue with the traffic generated from Constant Contact.

Lexity Live is a free tool for Constant Contact customers. It is the first ROI tracking solution available for online merchants that use Constant Contact.

“These tools are all proven to help small businesses win customers and build successful relationships with them,” said Rick Jensen, senior vice president and chief sales and marketing officer at Constant Contact. “We are pleased that Lexity chose to integrate with Constant Contact to provide its clients with our online marketing tools, and we look forward to working together to be an even bigger factor in their customers’ success.”

About Lexity
Lexity is the developer of Commerce Central, the App Platform for Ecommerce, and helps online merchants drive sales through its innovative marketing apps. Founded in 2009, Lexity is backed by Spark Capital, True Ventures and 500 Startups. Lexity is headquartered in Mountain View, and has a presence in Bangalore, India. For more information, visit lexity.com, Twitter (@lxty), and Facebook (facebook.com/goLexity).

About Constant Contact®, Inc.
Constant Contact wrote the book on Engagement Marketing™ – the new marketing success formula that helps small organizations create and grow customer relationships in today’s socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company’s online marketing tools to generate new customers, repeat business, and referrals through email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys. Only Constant Contact offers the proven combination of affordable tools and free KnowHow®, including local seminars, personal coaching and award-winning product support. The company further supports small organizations through its extensive network of consultants/resellers, technology providers, franchises and national associations.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.