iPhone App First to Allow Businesses to Replace Traditional Loyalty Cards

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Universal Loyalty Card

“mPunch represents the next generation loyalty card," said Victor Prince, President, EnPlay. "With so many customers already using their phones to manage their lives it only makes sense that they can also manage their loyalty cards.”

Beaverton, OR (PRWEB) August 16, 2010

EnPlay, a mobile app development and marketing company, announced today that it has released mPunch for the iPhone. mPunch is the first app to allow businesses to offer a mobile customer loyalty program to replace their traditional card-based programs.

The app's unique functionality offers substantial advantages to both businesses and their customers beyond what has been possible with traditional card-based programs. One advantage is that for the first time businesses can engage their most loyal customers with special offers directly to their phones. Dynamic Specials are also popular with customers because they control when to view the offers they are interested in by simply navigating to the “Specials” area in the app. With this app there are no annoying emails, text messages, or intrusive ads. Another advantage is that mPunch is linked to a powerful backend administration website, allowing businesses to enjoy access to unprecedented real-time usage data and reports that facilitate making informed decisions on how to build brand loyalty, increase repeat business, and maximize profitability.

mPunch Turns Customer's Phone Into A Universal Loyalty Card

mPunch is universal, allowing customers to use a single app to manage loyalty cards from all participating businesses. This eliminates a common frustration experienced by loyalty card holders, who collect dozens of cards only to lose them before they are redeemed. The app also allows customers to track purchase credits; redemptions and view Dynamic Specials – all from the convenience of their phone.

How It Works

No special equipment is required to use mPunch. Participating businesses receive a coded image with their program information embedded and the phone does the rest. Customers use their phone’s built-in camera to automatically scan and interpret the image at the cash-register and receive credit for their purchase. Scanning the image is just like receiving a punch, stamp, or swipe with a traditional loyalty card.

Promotional Pricing Available

The mPunch mobile app is free to end-users and is available in the app store. Pricing for businesses includes a charge per card initiated and an annual subscription fee for those businesses choosing to use the Dynamic Specials functionality. All setup fees are waived during the promotional period.

About EnPlay LLC
EnPlay LLC, based in Beaverton, OR, develops and markets applications for mobile platforms. The company focuses on applications that help mobile users manage and organize their lives on the go. For more information, please visit http://www.enplay.com or email info(at)enplay(dot)com.

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