Bellingham, WA (PRWEB) January 15, 2013
McNett®, the leader in quality, innovative outdoor products, is pleased to announce that Cheriss Faiola has been promoted to Brand Marketing Director for the Recreational Division. Faiola’s new role in marketing will help bring focus and structure to McNett’s house of brands as she concentrates on the core initiatives of sell-in, sell-through, brand building and relationship building.
Faiola previously served as McNett’s Community Development Specialist, where she worked on community development, tradeshows, campaigns, video production and strategic partnerships.
"Cheriss has added so much to our team in just two short years," said David Wiggs, Vice President of Marketing at McNett. "She’s an insightful brand marketer with great instincts. She’s done so much more than just community development since joining us so her new role was just a natural fit for McNett’s next phase of growth."
Faiola assumes the role of Brand Marketing Director for the Recreational Division effective immediately.
About Cheriss Faiola
Cheriss Faiola is a California native that loves the outdoors. After graduating from Pacific Union College, Cheriss moved to Los Angeles to pursue a career in Advertising. Well versed in consumer marketing, Cheriss brings a strong background and unique perspective to the McNett team. When not working, Cheriss loves camping, snowboarding, running and snowy adventures.
For over three decades McNett and its family of brands, Gear Aid™, Outgo®, M Essentials™, Aquamira® and Camo Form®, have provided quality, innovative products for the dive, outdoor, sporting goods and military markets. With its unique blend of reliable products and personality, McNett enhances the lives of people working and playing outside. For more information, please visit: http://www.McNett.com.