The tactile sensation of Fusion Soft Polyester helps draw in and hold customer’s attention and definitely conveys a feeling of quality. Add to that the beautiful image fidelity and the stain-resistant feature, and you have a dynamic new menu paper (...)
Washington, UT (PRWEB) April 09, 2013
Restaurant owners seeking the latest menu paper technology can now use the new Fusion Soft Polyester product to take advantage of the unique characteristics of digital printing, like short run one-off printing, variable information, and lighting quick turnaround times, all without sacrificing the durability of a laminated menu. In fact, Fusion Soft Polyester has enabled many restaurants to produce their own menus on their high heat toner production color copiers providing them flexibility in their menu presentations, and seasonal price changes.
According to The Management of Food Service Operations book written by Peter Jones and Paul Merricks, the menu is the heart of customer communications and is a vital part of the customer purchasing decision process. Because menus are one of the only pieces of printed advertising that nearly all guests will read, it is crucial for restaurant owners to offer a menu that is sleek, sturdy and up-to-date. David V. Pavesic, Ph.D., FMP, also believes that the menu will determine much of a restaurant’s success.
“Menus digitally printed on Fusion Soft Polyester offer the restaurant owner a number of benefits,” said Al Grant, Director of Sales, Marketing and Distribution for Fusion Digital Paper™. “Let’s start with the rich, velvety feel of the Fusion Soft Polyester, compared to the cold, plastic feel of a laminated menu. The tactile sensation of Fusion Soft Polyester helps draw in and hold customer’s attention and definitely conveys a feeling of quality. Add to that the beautiful image fidelity and the stain-resistant feature, and you have a dynamic new menu paper that has really gained popularity in the restaurant industry. Being able to print menus on your own high heat toner production color copiers, which do not need the extra step of laminating, is the icing on the cake.”
Mike Colella, owner of MC’s Brooklyn Pizzeria, said Fusion Soft Polyester was the solution he was looking for. “I get so many compliments on the menus, and they wear very well. They work perfectly for us.”
Now restaurant owners have the ability to run high quality menus on their local digital equipment. Whenever they have a special event, like a wedding shower, rehearsal dinner, or a sport team’s banquet, and wish to include a short run personalized menu or placemat that will truly be a durable keepsake, they can present that option as an advantage over most of their competitors. That special touch might just be what sets them apart, also leaving a lasting impression on customers and their guests.
Fusion Soft Polyester is available in 7.5 mil, 10 mil, and 12 mil calipers. Distinct from other polyester products, it is foldable - even the sturdy 12 mil cover weight caliper. In addition, static issues common in other polyesters are non-existent with Fusion Soft Polyester. Printers who have run Fusion Soft Polyester digitally are amazed and relieved to not have to deal with the usual static electricity problem, common to top coated polyester films. The menu paper simply prints like regular paper, while showing the same durability of a synthetic product. So print finishing processes such as scoring, folding, saddle stitching and punching are easily handled.
More information about Fusion Soft Polyester and other innovative Fusion Digital Paper™ products, including product demonstration videos, informative articles, and details on popular applications for Fusion Digital Paper™ products can be found at http://www.fusiondigitalpaper.com, or by calling (435) 703-9520.
About Fusion Digital Paper
Made in the USA, Fusion Digital Paper™ is a family of ten unique synthetic products specifically engineered for high heat toner digital printing. Durable, tear-resistant, and waterproof, Fusion Digital Paper™ products run great and provide beautiful image fidelity, offering digital solutions to meet growing product applications, where synthetic substrates are needed. For more information, visit http://www.fusiondigitalpaper.com.