Poole, Dorset (PRWEB) December 07, 2012
Mercedes-Benz’s newest arrival is in ‘A-Class’ of its own – it’s set to take the premium compact car segment by storm.
There is already huge interest in the new A-Class – fuelled by an innovative TV advertising campaign involving Twitter and the X Factor.
The campaign used Twitter to encourage viewers to interact with a three-part commercial shown during the X Factor’s ad breaks.
“The Mercedes A-Class is a car that certainly boasts the X Factor in its own right,” said Jacksons Group Marketing Manager Michelle East.
“Motorists cannot fail to be impressed by the A-Class with its sporty styling, athletic performance and specifications.”
The new A-Class has been designed to appeal to a broader cross-section of drivers than its predecessor – thanks to its enhanced efficiency and extensive choice of model lines.
The new A-Class is the first Mercedes-Benz to achieve CO2 emissions below 100g/km – the A180 CDI BlueEFFICIENCY returns 98g/km and an impressive 74.3mpg (combined).
Also contributing to its low running costs are features such as the ECO start/stop function which comes as standard.
ECO start/stop cuts the engine to save fuel when the car’s speed drops below 5mph and then re-starts it again automatically.
Priced at £18,945 on-the-road, the entry-level A180 BlueEFFICIENCY petrol boasts MP3 and Bluetooth compatibility but prospective owners can choose to upgrade via a range of other models:
As you would expect from a Mercedes-Benz, the safety credentials of the new A-Class are second-to-none.
In addition to ESP, Active Bonnet, Adaptive Brake with Hold function and Hill-Start Assist, the standard specification incorporates the radar-based Collision Prevention Assist, which can reduce the risk of nose-to-tail incidents.
The innovative Attention Assist is also included – the system monitors driver behaviour via steering wheel movements to detect and alert against drowsiness.
The A-Class also offers new levels of connectivity and – for the first time – Mercedes-Benz has integrated the Apple iPhone comprehensively.
The first orders for right-hand drive versions of the A-Class will drive out of the Mercedes-Benz Poole, Salisbury and Dorchester showrooms before the end of the year.
But such is demand, prospective owners looking for A-Class cars for sale in the Bournemouth, Salisbury and Dorchester areas are being encouraged to register their interest sooner rather than later.
Jacksons Group is part of 35 key business partnerships selected by Mercedes.
To arrange an A-Class test drive, please call the Mercedes-Benz of Poole sales team on 0844 499 7885.
Notes for Editors
Jacksons Group Mercedes-Benz
Holes Bay Road
Tel: 0843 658 4697
Jacksons Group has dealerships in Poole, Salisbury and Dorchester. It is part of 35 key business partnerships chosen by Mercedes as part of a restricted national network.
Committed to offering the highest level of products and services to customers, Jacksons Group prides itself on providing affordable purchase solutions.
The wide range of Mercedes-Benz finance options provided by the Jacksons Group offer a flexible route to acquiring both new and used Mercedes.
Jacksons Group’s policy of total customer care is designed to cater for customers on a long term basis.
The group aims to exceed the highest expectations and offer a personal friendly approach.