“Mobile commerce creates a new landscape for retailers. It allows unprecedented access to consumer behavior and trends. The question is who will be in a position to take advantage of this information,”
Boston, MA (PRWEB) October 04, 2012
High Start Group, a leading consulting firm in mobile and financial services, and Catalina, the personalized digital media company behind leading brand and retailer savings sites, offers and apps, announced the formation of the Mobile Commerce Summit, an event that will bring together executives and innovators to discuss the disruption mobile commerce poses to banks, retailers and loyalty programs.
“Mobile commerce creates a new landscape for retailers. It allows unprecedented access to consumer behavior and trends. The question is who will be in a position to take advantage of this information,” says Nitzan Shaer, Managing Partner of High Start Group.
The Mobile Commerce Summit will take place on October 23rd from 12:00-4:30 pm at the Microsoft NERD center in Cambridge, as part of the FutureM Conference. The Summit will focus on answering the pressing question: faced with the changes in consumer behavior, what are the threats, opportunities and winning strategies for retailers, banks and marketers? The Summit has attracted visionaries and executives in the space including: Walt Doyle, General Manager, PayPal; Seth Priebatsch, Chief Ninja, LevelUp; Andy Miller, Director Mobile Products, Constant Contact, American Express, Diners Club and many others.. These speakers will engage in a discussion on the future of mobile commerce, how the consumer experience is going to dramatically change and what this all means to the players in this fast moving ecosystem.
“We couldn’t be more thrilled to be working with High Start Group to establish the Mobile Commerce Summit,” said John Caron, VP Marketing, Catalina. “Mobile is vastly changing the way shoppers purchase goods and interact with brands and retailers. It’s important for industry leaders to collaborate and communicate as these changes happen.”
Some of the topics that will be debated include: Will retailers fight back with mobile incentives, location-based analytics, NFC, show rooming, aggressive loyalty programs, merging online and offline experiences, augmented reality, self-mobile checkout or in-aisle automated assistance? With alternative payment options on the rise, will credit card companies still own the payment experience? How will loyalty programs “play” in this ecosystem?
More information about the ‘Mobile Commerce Summit – The War For Your Customers is available at http://www.highstartgroup.com/mcomsummit
About Catalina Marketing
Catalina Marketing is committed to helping manufacturer and retail brands deliver unprecedented performance. With proprietary and integrated in-and out-of-store marketing platforms, Catalina Marketing enables brand stewards to deliver the right message to the right audience in the right environment. Catalina Marketing leverages the world's largest, transaction-level, shopper-data warehouse to develop, deliver, and measure shopper and patient-driven engagements with approximately 90M households and 130M patients annually. Media distribution channels include over 60,000 food, drug and mass locations worldwide, including 18,000 US pharmacies. Catalina Marketing is based in St. Petersburg, Florida, with operations in the US, Europe and Japan. To learn more, please visit http://www.CatalinaMarketing.com.
About High Start Group
High Start Group is an innovation and strategy-consulting firm focused on defining and delivering breakthrough solutions for its technology, financial services and retail clients, . We believe that products and services succeed only when the needs and aspirations of customers are fully realized. To achieve this, we leverage innovative research methods, our entrepreneurial experience, and a relentless focus on breakthrough results. We’ve successfully helped a range of companies—from fast-growth startups to leading international brands including AT&T, Santander, PayPal, LogMeIn and many others. To learn more, please visit http://www.HighStartGroup.com