Troy, NY (PRWEB) May 01, 2013
Healthcare marketing agency, Smith & Jones, released today a new issue of Protocol, its newsletter for hospital executives and practice administrators. It is titled “The Rise of Mobile Health: Mobile technology offers new tools for healthcare delivery,” and discusses trends in mobile health, or mHealth.
Today’s healthcare patients are using mobile devices, apps and gaming to manage their health on their own terms and their own schedules, in a revolution called mHealth. This issue of Protocol reviews these new health technologies, including gamification, mobile apps and telehealth, and how they are being used by patients and physicians.
“Some physicians and hospitals may be resistant to adopting mobile health technologies because of the upfront costs to train staff,” said Mark Shipley, President and Chief Strategic Officer of Smith & Jones. “However, research shows that mHealth tools will end up saving hospitals and practices money through preventive care. This is a big trend in the reformation of healthcare.”
About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.