A large chunk of the RSS reader market share is now up for grabs. For the companies who are serious about gaining new users, I doubt they've gotten a lot of sleep lately. An opportunity like this won't come along again.
Tallahassee, Florida (PRWEB) May 06, 2013
This week, Nate Long published a new article on NateLongMarketing.com guiding people he called "Google Reader refugees" to potential alternatives in light of Google's recent announcement to shut down Google Reader.
In the blog post, titled "4 Legitimate Google Reader Alternatives," Long explores the strengths and weaknesses of Feedly, Digg, Newsblur and The Old Reader. Each has made recent changes and improvements to its service to take advantage of Google Reader's demise.
"A large chunk of the RSS reader market share is now up for grabs," said strategic marketing consultant Nate Long. "For the companies who are serious about gaining new users, I doubt they've gotten a lot of sleep lately. An opportunity like this won't come along again and so they're going all out."
Long says that despite the loss of arguably the best RSS reader service available, the end result may actually be better for consumers.
"There are at least a few companies that are determined to not only match Google Reader, but to come out of this whole process with a product that's actually better," said Long. "The stakes are high and I've been impressed with what I've seen so far."
In the article, Long also questions whether Google's decision to abandon Google Reader was a wise one, pointing to a recent TechCrunch article he says reflects his sentiments.
"MG Siegler put it beautifully in his recent TechCrunch article when he said that Google Reader was the flower from which the bees who pollenate the social web gather for content," said Long. "Google really could have capitalized on this in a number of ways, but instead chose to kill it."
Google Reader's last product manager Brian Shih explained that the product's potential was huge, but that once the service was put into "maintenance mode," it was difficult for the service to realize that potential.
“The reason I’m sad about Reader is not because it was shut down,” Shih said in a recent Forbes article. “What I’m more sad about is the missed opportunity.”
In Long's article on NateLongMarketing.com, he told of the many ways he used the service since first becoming a user and why he's disappointed with the announcement. But he believes he has found the best alternative so far.
"After reviewing each of the Google Reader alternatives, I'm going with Feedly," said Long. "They've already signed up more than 500,000 Google Reader refugees, and although there are a few improvements that could be addressed, they're moving quickly and are already better than Google Reader in some ways."