Los Angeles, CA (PRWEB) April 11, 2013
Nestivity, the leading provider of community engagement for Twitter, announces the availability of their beta community management tool to the general public. Nestivity enables brands to listen and respond to fan questions, experiences and suggestions, as well as manage and curate content in contextualized projects, as brands and social media luminaries demonstrated during the initial Beta testing.
87% of the top 100 US retail brands fail to respond to customer complaints on Twitter, according to a Conversocial study assessing brand responsiveness. “Every day thousands of consumers are reaching out to engage brands, and most brands simply don’t respond,” said Nestivity founder and president Henry Min. “Many people make the mistake of treating Twitter like a traditional broadcast channel, effectively spamming their followers. Others revert to email or other social media channels to engage in deeper discussions, wasting time and losing conversations in the process. We built a community layer on top of Twitter to enable brands to form communities and host meaningful discussions directly on the platform they are already using.”
Market response to Nestivity’s Beta program has been exceptional with over 3,500 sign ups including top brands and global influencers. From Twitter:
Holy cow. Just did a preview demo of @Nestivity Could change the nature of conversation on Twitter.
I believe @Nestivity will help define what so many have needed out of #Twitter and has been lacking from #Facebook.
Just got the demo on @Nestivity & my mind is blown away w/ its possibilities for creating MUCH better engagement w/ my Twitter followers!
“We were excited at the response to date and the number of influencers who consider Nestivity an essential tool. We could not be more pleased to extend our beta program to Twitter’s global user base,” said Nestivity founder and president Henry Min.
The company offers a free version of the platform, including one moderator seat and 60 days of stored communication history. Premium versions are also available that include additional moderator accounts and data storage. Popular use cases for the platform include customer service, product support, brand engagement, and improving communication with your community on Twitter.
For examples of live Nestivity communities, please visit http://nestivity.nestivity.com.
Nestivity is the first and only community engagement tool that allows you to turn your Twitter handle into a community. Now in Beta, the Software-As-A-Service provides an organized and structured venue to engage your audience more deeply by making it possible to turn tweets into conversations that are simple to moderate and make it easy for your followers to engage. All activity from the community also appears on Twitter, amplifying your reach and allowing anyone to find and join the conversation. Nestivity archives Tweet data indefinitely, providing context and persistence in a fast-paced environment where update streams typically move too fast to gain traction. For more information and a list of Nestivity communities now available, visit http://www.nestivity.com