Delray Beach, FL (PRWEB) April 26, 2013
American Writers & Artists Inc. (AWAI), today announced the release of Creating Email Newsletters for Professional Service Firms — A Step-by-Step Guide, a new training program focusing on the creation of email newsletters, also known as e-newsletters. Michael Katz, the program creator, has years of experience in this niche. His past clients include Harvard University, Comcast, and Country Financial.
An e-newsletter is simply a content-rich email sent to a list of prospects of a business intended to build a relationship between them and potential customers. Many companies of all sizes have seen the tremendous return on investment they can achieve by communicating with their prospects through an e-newsletter. But there is a certain group of industries that has benefited especially from e-newsletters and has made it a main marketing tool: professional service providers.
These lawyers, accountants, real estate agents, and more recognize the effect on their business of consistent communication with prospects and customers. But they have neither the time nor writing expertise to tackle a project like this. That's where freelance writers trained in creating effective e-newsletters come in.
“Michael’s program outlines a proven path to becoming an e-newsletter writer making great money from relatively easy projects,” says American Writers & Artists Inc. Executive Director Katie Yeakle. “The best part is that you don't do one e-newsletter for a client and then go your separate ways like other projects. With e-newsletters, clients need them regularly. So that gives e-newsletter professionals steady, high-paying work.”
The program include lessons in creating effective e-newsletters, defining the target audience and addressing them in the publication, formatting and designing a professional-looking layout, and growing a client's email list.
In short, it provides everything a new e-newsletter writer needs to start offering this service to professional service providers anywhere in the country... or the world.
To learn more about American Writers & Artists Inc. and Creating Email Newsletters for Professional Service Firms — A Step-by-Step Guide, please visit http://www.awaionline.com or call 1-866-879-2924.
About American Writers & Artists Inc.
American Writers & Artists Inc. (AWAI), has been publishing direct-response copywriting and graphic design home-study programs since 1997. Their mission is to help people develop the critical skills to acquire financial security, independence, and freedom. AWAI equips members with the tools and connections necessary to land clients, start working professionally, and earn money fast. And through their free Direct Response Jobs site, businesses can find and hire skilled AWAI members quickly and easily. For a complete list of programs and more information about AWAI, please visit the site or call toll-free 1-866-879-2924.