Phoenix, AZ (PRWEB) April 18, 2013
Nonprofit fundraiser company, IPM Advancement, announced it has published its first white paper in an ongoing series targeted to nonprofit organizations. Titled “The Foundation of Fundraising Success: Understanding Why People Give,” the document outlines the top five reasons why people give to charity.
The paper discusses how nonprofit organizations should leverage these five reasons for giving to achieve better fundraising results. For example, the document explains how nonprofit organizations can use four of the most common fundraising methods in their campaigns. Strategies for using direct mail, email, phone and integrated methods are discussed in the context of what motivates people to make a donation.
“When you’re in the business of raising money for a cause, you must identify the reasons why donors give,” said Edward Phillips, chief creative officer of IPM Advancement. “Once you understand their rationale, you can craft your fundraising campaigns accordingly.
“This awareness will produce success rates far higher than if you attempt to ask for money without really understanding why a prospective donor would say yes or no,” continued Phillips. “We hope this white paper will serve as a guide to help nonprofits develop better fundraising programs.”
Interested parties can download this complimentary white paper at http://www.ipmadvancement.com.
About IPM Advancement
Founded in 2006, IPM Advancement creates fundraising, membership and advocacy solutions for nonprofit organizations. The company designs programs, strategies and campaigns that effectively integrate Internet, phone and mail communication channels. IPM Advancement consults, creates, segments, produces and manages programs to help clients fulfill their missions. To succeed in the increasingly competitive nonprofit environment, IPM Advancement helps clients leverage every opportunity to reinforce key messages and strengthen their relationship with constituents. The company has produced dependable annual revenue and solid pipelines of future donors for its nonprofit clients. For more information, visit the company’s website at http://www.ipmadvancement.com.