Phoenix, AZ (PRWEB) April 30, 2013
Nonprofit fundraising company, IPM Advancement, announced it has published the next white paper in an ongoing series targeted to nonprofit organizations. Titled “The Importance of Your Brand and Its Impact on ROI,” the document focuses on how to develop a strong, recognizable and consistent brand while maximizing return-on-investment (ROI) in the process.
The paper details five ways nonprofit organizations can maximize ROI through brand recognition. These strategies include:
1. Maintain consistency of brand
2. Create a brand guideline document
3. Engage donors on an emotional level
4. Enlist donors to help build brand awareness
5. Reach out to donors regularly
“Nonprofits with strong, recognizable brands have made substantial investments to achieve those results,” said Edward Phillips, chief creative officer of IPM Advancement. “But those investments really can pay off.”
“Consistent brands evoke the same emotions that caused the donor to donate in the first place,” continued Phillips. “They help cement donor relationships and eliminate having to continually re-prospect for donors. After all, the key to successful fundraising is to get donors to renew their donations.”
About IPM Advancement
Founded in 2006, IPM Advancement creates fundraising, membership and advocacy solutions for nonprofit organizations. The company designs programs, strategies and campaigns that effectively integrate Internet, phone and mail communication channels. IPM Advancement consults, creates, segments, produces and manages programs to help clients fulfill their missions. To succeed in the increasingly competitive nonprofit environment, IPM Advancement helps clients leverage every opportunity to reinforce key messages and strengthen their relationship with constituents. The company has produced dependable annual revenue and solid pipelines of future donors for its nonprofit clients. For more information, visit the company’s website at http://www.ipmadvancement.com.