SEO is about making sites more discoverable by search engines like Google, Yahoo!, and Bing. It’s also about attracting web traffic content users want to engage with.
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Toronto, Canada (PRWEB) June 20, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is announcing its top reasons why smaller businesses need to use video in their search engine optimization (SEO) campaigns.
“SEO is about making sites more discoverable by search engines like Google, Yahoo!, and Bing. It’s also about attracting web traffic content users want to engage with,” says Nadia Iaboni, digital solutions manager at Numero Uno Web Solutions. “Studies show that not only do consumers like watching videos, but videos may also have more advertising power than any other type of media.”
The audience for online video is huge. According to comScore, not only do 96% of online shoppers watch online video, but also visitors who view video stay two minutes longer on average and are 64% more likely to make a purchase than other site visitors. Product pages that contain video also have higher conversion rates than product pages that do not. On top of that, comScore notes that professionally produced video outperforms user-generated video by 30%. (Source: “COMSCORE,” 2013; http://www.invodo.com/resources/statistics/.)
“Well-produced, informative video can also motivate online users," Iaboni adds. "comScore’s stats show that 52% of all consumers say watching a product video makes them more confident in their online purchasing decisions, and 66% of consumers will watch information-intensive videos two or more times.” (Source: Ibid.)
Sites that include videos, whether they're self-hosted or links from YouTube, can significantly help a business’ online ranking. Not only is it easier to share video than text, but Google, the world’s most popular search engine, owns YouTube, and therefore places a high importance on the use of video.
“In just a few short years, video has become a major way for smaller brands to connect and engage with users," Iaboni concludes. “In fact, consumers expect video to be a part of their shopping experience. They also rely on it when making purchasing decisions.”
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).