(PRWEB) February 20, 2013
Socious, a leading provider of online community software to businesses and membership organizations, announced that 2012 was the company’s most successful in its 11 year history. Socious, best known for its all-in-one customer community platform for businesses, user groups, and associations, increased year-over-year revenue by 34%. After increasing deployments of their platform by 44% in 2011, Socious’s growth rate accelerated again in 2012, during which they grew their customer base by nearly 50%.
“We are pleased with Socious's growth over the past year and excited about the online community software market in 2013, specifically around our customer community, user group, and association offerings,” said Scott Balthazor, president at Socious.
Socious's growth was fueled by increased market visibility in the business-to-business arena where online communities are becoming central to managing customer and partner relationships. “As their customers’ expectations, comfort with social networks, and the pressure they receive from competitors all rise, companies are finding that the demands put on their organization exceed the capabilities of traditional customer or membership management processes. As more companies understand the real benefits of putting communities at the center of their customer relationship management strategies, Socious is uniquely positioned to deliver solutions to those businesses,” said Paul Schneider, Senior Vice President at Socious.
Socious’s 2012 highlights include:
New Customers: More companies and membership organizations choose Socious than in any other year since the company was launched in 2002. Socious’s new customers range from multi-billion dollar household names to international associations to some of the world’s largest software user groups.
Product Innovation: Socious continues to offer the most complete online community software platform with the addition of new ecommerce, gamification, and social networking features.
Company Growth: In 2012, the Socious team continued to expand to support the growing number of customers with increases to the size of the customer support and product development teams.
Thought-Leadership: To help companies and association executives create thriving online communities, in 2012, Socious produced over 100 educational articles and ebooks, as well as a popular social business video series.
Schneider continued, “We expect to continue to be at the center of the customer community movement as more businesses of all sizes realize the real revenue opportunities and cost savings of social customer relationship strategies.”
The demand for online customer community software and enterprise social CRM solutions continues to increase. According to industry analysts at Gartner, the market is growing, but is still young. Spending on customer communities and social CRM doubled between 2010 and 2012, but remains less than 90% of all CRM spending. As Socious goes into its 12th year in business, the maturity of its platform positions the company well to capitalize on the emerging online customer community space.
Founded in 2002, Socious (socious.com) offers the industry’s most complete online community software to large and mid-sized businesses, associations, and user groups. The Socious platform includes private social networking, customer communication tools, advanced segmentation, forums, collaboration tools, and a full mobile platform to help organizations increase sales, retention, and member engagement. Take an online tour of Socious online community software.