Will Royall – CEO
Product videos (such as the one above) decreases uncertainty and increases confidence in customers making their online purchases.
(PRWEB) December 12, 2012
Online furniture retailer Factory EStores unveils new product videos to help customers get a better feel for the products they are considering for purchase. Product videos help tremendously in understanding the full range/benefits of the furniture piece that the video is highlighting.
With the majority of online retailers not providing videos with their listed products, there is a missed opportunity to provide added value to customers seeking to learn more about the particular furniture piece they are looking at. The massive growth of online competition and increased consumer demand for videos has led Factory EStores to creating hundreds of product videos for the customer's benefit.
The convenience and sophistication of shopping online has evolved tremendously in the last few years, as evident by the sheer billions of dollars spent by consumers online. No long lines or hassles, the comfort of shopping in one's own home, no trips to the store, and lower prices are some of the reasons why millions of customers are opting to shop online this holiday season and not in retail stores.
Combine these factors with special promotions such as Gray Thursday (Thanksgiving), Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday, Free Shipping Day, National Regifting Day and Green Monday, it is apparent how online retailers are cashing in on the action. Soon, almost every day of the calendar from Thanksgiving to January 1st will be some sort of “official holiday shopping day.”
With Factory EStores leading the way in convenience shopping for customers, a great deal of attention and resources has been given to creating product videos. “Product-specific videos that demonstrate safety features, how a product looks and feels from different angles and inside the furniture piece, how protective a finish is, etc are just some of the many benefits that videos provide compared to simple images,” said Will Royall, CEO of Factory EStores.
“Factory EStores is creating product-specific videos for our customer's benefit, reducing uncertainty and increasing confidence in their purchases. After all, the customers deserve to know exactly what they are getting with their purchase,” concluded Will Royall.
Each of the Factory EStores websites showcases product videos on their home page that helps customers gain greater insight into the particular furniture piece that is highlighted. Each product video stays on the home page for several weeks before displaying a new product video.
Factory EStores sells thousands of furniture products including bunk beds, complete bedroom, living room, dining room and game room sets, as well as outdoor furniture providing an entire one-stop shop for all customer's home furnishing needs.
The company offers 3% Factory Cash Rewards on all orders and has no sales tax, except in Florida. Their dedication to superior customer service, offering high-quality products at affordable prices, and free shipping on almost all orders is what has separated Factory EStores from the dozens of competitors providing similar products.
Several name-brand furniture vendors offering discounts this month through Factory EStores are Discovery World Furniture, Dream Maker Spas, Little Cottage Company and A.R.T. Furniture.
For more information about the company or product videos, visit the Factory EStores website.
About Factory EStores:
Factory EStores is an online furniture retailer that connects consumers directly to the manufacturer of name-brand products, saving them hundreds and thousands of dollars in retailer and distributor markups. The company’s philosophy is based on saving their customers money and hassle by letting them buy direct without membership to any club. The company also provides rebates in the form of Factory Cash Rewards that allows customers to extend their purchases by 3% further for their loyalty. Their tagline “Shop Smarter” really drives it home.