Local Online Marketing Goes Social

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5StarControl, a local business review website, makes a stand on how small businesses can be social in their local online business marketing strategies.

5StarControl has applauds Ryan Ruud for making the case for a local social marketing identity. Reputation management site 5StarControl wrote that local businesses are going to blossom with social media marketing – the new local business marketing approach.

In his Business2Community article, Ruud discusses why it is important to concentrate small business marketing locally as well as corporately. He states that having a corporate account on a social media website is only the first step in optimizing a small business’ “local social [marketing] strategy.” Being able to steer marketing using a local, social emphasis helps consumers connect emotionally with local brands. Understanding local “consumer psychology” is an important tool in establishing and maintaining a local brand-recognition presence and business reputation. Additionally, Ruud reports that incorporating a focused, multifaceted approach to social media locally is a great way to “increase marketing efficiency.”

Social media marketing includes accessing consumer awareness through social medial websites such as Facebook, and Twitter by word of mouth, a traditional advertising technique with a new Internet twist. 5StarControl wrote that another great social media tool is creating and maintaining a business account on Yelp.com, a consumer review site that allows customers to share their opinions of recent shopping experiences as well as giving businesses a chance to connect with consumers locally using Yelp’s mobile app. Along with Frank Kern’s materials, 5StarControl states that they regularly recommend that their clients incorporate a Yelp profile into their online marketing strategy.

Consumer psychology, according to Ruud’s article, predisposes customers to shop locally when brand recognition is identified with locally-owned business markets. By connecting consumer brand loyalty to local business markets, small businesses are taking advantage of an invaluable local, social resource. To support this, he cites MainStay Salire’s study, “Social Media ROI: Quantifying the Benefits of Social Media,” which reports that the use of locally defined social media content in marketing can create ten times the consumer exposure over the use of corporate media strategies.

Marketing Efficiency is described by Ruud as the need to “find ways to do more with less” in creating an effective marketing plan with little to no investment required. This creates an outstanding return on investment (ROI), which the MainStay study emphasizes the importance of by showing how providing consumers with engaging local content in their social media outlets is driving new customer awareness of local business markets. 5StarControl reported that using social networking sites like Yelp, Facebook, and Twitter are great sources for connecting to local consumer interests, and that MainStay’s study proves the effectiveness of using local social media platforms to enhance small business marketing online.

5StarControl is a site on local business concepts in the area of online review sites.

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