One of the great things about the Internet is that a well-designed SEO [search engine optimization] campaign can help small- and medium-sized businesses compete head-to-head with larger competitors.
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Toronto, Ontario (PRWEB) April 02, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top online marketing strategies for businesses operating on a tight budget.
“One of the great things about the Internet is that a well-designed SEO [search engine optimization] campaign can help small- and medium-sized businesses compete head-to-head with larger competitors. Search engines like Google and Yahoo! do not rank brands based on the size of the company—they are ranked based on a search algorithm. While no one outside of Google or Yahoo! knows everything the algorithms entail, we do know that they take keywords, quality of content, and backlinks into consideration,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions.
“This means that regardless of budget, and with the right SEO strategies, a business can optimize their e-commerce web site, making it more discoverable to search engines and more shareable by users. This can increase web traffic and search engine page results,” Reuter adds.
According to Numero Uno Web Solutions’ top tips, SEO is about creating content that is search engine-friendly. Backlinks are one low-cost method to build a site’s reputation and online rank. Backlinks are links that point users back to the brand’s web site. Search engines use backlinks to gauge a site’s popularity. When a search engine finds a site with lots of backlinks, it concludes that the site provides quality information and should be rewarded with a high ranking. There are several ways to build inbound links from other web sites that can increase search engine results pages, too.
As the SEO experts report, to attract traffic, e-commerce sites need to create content that users want to connect with. One way small- and medium-sized businesses can engage users is with a personalized video that promotes the brand and is either linked to the site or through YouTube. Google is the world’s most important search engine and it also owns YouTube; Google isn’t going to ignore the growing importance video has on the online community.
“Search engine algorithms love relevant, original content. One way to generate fresh, regular content is through a blog. Blogs can help small- and medium-sized businesses raise brand awareness, inform visitors, and help companies differentiate themselves,” Reuter concludes.
The online marketing experts at Numero Uno Web Solutions know how to design a unique SEO campaign that gets results. Regardless of budget, Numero Uno Web Solutions can help small- and medium-sized businesses implement SEO strategies that drive traffic, build links, and resonate with users.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).