Because a growing number of travellers are searching for places to stay while already on the road, it’s essential that motels, inns, and B&Bs have online marketing campaigns that foster local SEO.
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Toronto, Canada (PRWEB) April 23, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is pleased to announce it has launched specialized search engine optimization (SEO) services designed to help motels, inns, and bed and breakfasts (B&Bs) attract quality, target customers, and rank higher on search engine results pages.
Gone are the days when travelers would research their trips before they hit the road. In 2012, almost 40% of leisure travelers and 60% of business travelers used their mobile devices to search for travel information. By 2015, more will access the Internet through their mobile devices than anything else. (Source: European Travel Commission, “Online Travel Market,” NewMedia TrendWatch, http://www.newmediatrendwatch.com/world-overview/91-online-travel-market?start=1; last accessed April 22, 2013.)
According to Numero Uno Web Solutions, to stand out in the crowd, motels, inns, and B&Bs need to have an online presence and strategic SEO and search engine marketing (SEM) campaign that makes their site easy to discover, drives traffic, shares the brand’s message, and has a direct impact on sales.
“Because a growing number of travellers are searching for places to stay while already on the road, it’s essential that motels, inns, and B&Bs have online marketing campaigns that foster local SEO,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. “After all, hospitality searches are made based on geographical keywords.”
According to Iaboni, web design is just as important as SEO. Not only does the site need to be discoverable, but it also needs to engage visitors. In addition, hospitality web sites need to be optimized for use across multiple mobile platforms; they also need to look great and be easy to navigate.
“People visit a motel, inn, and B&B site looking for specific information; make sure it’s easy for them to find the business name, logo, and relevant contact information,” Iaboni adds. “The content also has to be original, relevant, and informative. Web sites cluttered with images and large amounts of copy are visually distracting and difficult to navigate.”
The experts at Numero Uno Web Solutions can help motel, inn, and B&B owners design a web site that attracts and connects seamlessly with on-the-go travelers. To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).