While you may not be able to tell judging by the weather, summer is right around the corner, and that means a significant increase in the number of people hitting the roads.
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Toronto, Canada (PRWEB) May 15, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is announcing its top strategies for targeting on-the-go consumers this summer. On top of that, mobile devices are the new office spaces that people on-the-go can use virtually anywhere at any time, and web sites need to be fully optimized to take advantage of this lucrative group.
“While you may not be able to tell judging by the weather, summer is right around the corner, and that means a significant increase in the number of people hitting the roads,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “For small- and medium-sized businesses that rely on both online sales and foot traffic, they need to ensure their sites are designed for mobile devices.”
According to Wu, having a marketing campaign that targets mobile users means the target audience can access the brand at any time, day or night—not just all summer, but all year round. Small- and medium-sized businesses that are focusing solely on desktop users are overlooking a major demographic; up to 70% of Canadians use a mobile device and 83% use it on-the-go. Furthermore, 95% of smartphone users have searched for local information and almost 70% act on that information within the first hour. (Sources: Breikss, C., “Canadian Internet Usage Statistics on Mobile, Search and Social,” 6S Marketing web site, November 21, 2012; http://www.6smarketing.com/infographic-canadian-internet-usage-statistics/; Pham, D., ““Smartphone user study shows mobile movement underway,” Google Mobile Ads Blog, April 26, 2011; http://googlemobileads.blogspot.ca/2011/04/smartphone-user-study-shows-mobile.html.)
“Mobile users are more apt to discover a site if it includes geographically specific keywords, helping it rank higher on search engines and making it more discoverable,” adds Wu. “Web sites also need to ensure their SEO campaigns work across multiple platforms, like tablets and smartphones. If visitors can’t read and navigate a site’s content on a small mobile screen, they’ll find a site where they can.”
Wu concludes by noting that with more and more people turning to mobile devices to look for products and services, it’s becoming increasingly important for small- and medium-sized businesses to ensure their sites are easily discoverable to search engines like Google and designed to be mobile-friendly. Doing so means businesses will be more successful at getting their products and services into the hands of their customers when they are using mobile devices.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).