Healthcare Marketers Share Strategies for Organizational Alignment

Smith & Jones Releases Newsletter on Aligning Hospital Staff to Brand Position

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[Organizational alignment] can reinforce the brand position, help deliver a unique patient experience, define expectations for staff members, and correct bad habits.

Troy, NY (PRWEB) March 28, 2013

Healthcare marketing specialists, Smith & Jones, released today a new issue of Protocol, its newsletter for hospital executives and practice administrators, titled “Using Marketing to Achieve Organizational Alignment.”

This issue of Protocol explores how hospital and physician practice marketers can help define and communicate the organization’s purpose so every member of the healthcare team understands how they can deliver the brand promise.

Today, healthcare providers face new regulatory and competitive pressures, and like all businesses, have limited resources. For these and other reasons, hospital leaders are looking to organizational alignment initiatives for a competitive advantage.

“Organizational alignment in healthcare organizations provides many benefits,” said Mark Shipley, President and Chief Strategic Officer of Smith & Jones. “It can reinforce the brand position, help deliver a unique patient experience, define expectations for staff members, and correct bad habits.”

To learn more about defining your brand position, translating that brand for staff and physicians, and alignment and accountability among employees, read “Using Marketing to Achieve Organizational Alignment.” Access this issue and subscribe to Protocol at http://www.smithandjones.com.

About Smith & Jones
Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.


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