This takes guesswork out of the performance of direct mail; you can measure your ROI on a real-time basis
St. Paul, Minnesota (PRWEB) October 06, 2012
North American distributors for the patent-pending “Connect to Web®” paper webkey have been announced by advertising and promotional media technology leader Intermed Asia Ltd, a member of the Polyconcept Group. They are BI WORLDWIDE Customer Engagement Group of Minneapolis and Bann Business Solutions in St. Paul Minnesota.
The “Connect to Web®” paper webkey technology is a new channel in multi-channel marketing. The product is formed by embedding a USB plug-in chip between 2 pieces of wafer-thin paperboard. Its flexible design allows for easy integration into a variety of printed media, such as direct mailers, brochures, magazine inserts or trade show handouts. Once the end user extracts the webkey from the mailer and plugs it into the Universal Serial Bus (USB) port on their computer, the “Connect to Web” proprietary technology instantly launches a browser and transports the user to a webpage. Each webkey is assigned its own identification number so marketers can track and measure how it’s used – individual by individual.
Jim Bergeson, vice president of Customer Engagement for BI WORLDWIDE says, “For each webkey recipient, we have the ability to measure interaction with the digital content, integrate the results into our proprietary data modeling process, and through this database, build on the strategic relationship with the customer. It’s the ultimate tool for gaining insight to consumer behavior.”
Mike Bann, President of Bann Business Solutions says “This takes guesswork out of the performance of direct mail; you can measure your ROI on a real-time basis. Gone are the days of hoping that a prospective customer will remember to use the URL in a direct mailer or ad. Because the customer is allured by the webkey, now we’ll know exactly how deeply they interact with the information, which sets the table for the next level of communication.”
International case studies indicate an open-and-respond rate that far exceeds other tactics that share a similar goal of prompting viewers to an online destination. “Connect to Web” will be manufactured domestically.
For more information on the “connect to web” solution, go to http://www.connecttoweb.co.
BI WORLDWIDE is a global leader in providing measurable results for its clients by driving and sustaining engagement with their employees, channel partners and consumers. The company provides solutions and services in Sales and Channel Effectiveness, Employee Engagement and Customer Engagement. More at http://www.BIWORLDWIDE.com
St. Paul-based Bann Business Solutions is a provider of integrated marketing, print, promotional and office products. More at http://www.connecttoweb.co.