Los Angeles, CA (PRWEB) January 15, 2013
Passenger (thinkpassenger.com) reveals the goldilocks principle for social research for 2013. By looking at social networks, panels and private online communities, the right solution to customer engagement is discussed.
Everyone needs to conduct social research and there are many ways to approach it. There are often a variety of targets and topics that need to be addressed and finding the right venue can be very challenging. Let’s look at 3 common ways to engage with your social media audience:
1. Online Panels
2. Online Communities
3. Social Networks
In the story of Goldilocks, a young burglar visits the home of 3 bears. The home has been elaborately customized for each of the three residents; the baby, the momma, and the poppa.
Goldilocks begins to settle-in, trying-out each of the bear’s items. She soon discovers that everything designed for the momma and poppa bear is too large; but the baby bear’s items are “Just Right” for her needs.
There is a comparison to be made when looking at tools to engage your social audience. Open Social Networks, the poppa bear in our story, allow for engagement and member-to-member interaction, but often lack focus. Your respondents and their contributions get lost in the masses and engagement suffers. So, this solution is typically way too big.
Online Panels and other one-off projects, represented by the momma bear, allow you to reach a large number of respondents. However, this typically requires multiple products and touch points that lack the benefit of member-to-member interaction. Managing these solutions can also become too large and inefficient.
However, a private online community, our baby bear, allows for a high level of focus and encourages member-to-member collaboration. Communities can provide an appropriate sample size and collaborative features that are conducive to both qualitative and quantitative research. They are ‘Always-on’ allowing for both ongoing research projects and “gut-check” polls to support timely business decisions.
Private Online Communities could be your “just right” solution to customer engagement. They offer enough breadth and depth to uncover customer driven insights, while being focused enough to foster ongoing engagement.
Further information can be found at http://www.thinkpassenger.com or by calling 323 556-5400.
Passenger communities enable the worlds leading brands to connect, create and communicate with key stakeholders online, on mobile and on social networks. Passenger combines industry-leading technology with expert community management and engagement services to allow your brand to connect in real-time with your community to inform research, product development, and marketing decisions. In addition, all of the data collected from the social brand intelligence platform is warehoused in a single database with robust analytic capabilities, which provides a holistic view of your social brand community, and actionable, member-driven insights. For more information, visit http://www.thinkpassenger.com.