The online environment is only becoming more and more competitive, so we felt that now was the time to take action to improve our rankings and get ahead of the competition.
Perth, WA (PRWEB) May 01, 2013
The SEO campaign will be part of a wider marketing strategy employed by Air Roofing with their creative and marketing agency COMVERJ, which includes print advertising, online advertising, social media and sponsorships among other activities.
Air Roofing Director Peter Hughes said of his decision to invest in SEO and online marketing: “Our AdWords investment has been doing very well but our organic ranking has dropped considerably over the past few years. The online environment is only becoming more and more competitive, so we felt that now was the time to take action to improve our rankings and get ahead of the competition.”
Air Roofing has set some very specific ROI goals for their SEO investment – looking to increase unique visitors to Air Roofing by 20% in the next 12 months. More importantly, they want to see a spike in enquiries through their website form and are looking to convert 25% of these enquiries to sales.
White Chalk Road CEO Charles Ryder said: “By increasing Air Roofing’s rankings for their non-branded keywords – that is, phrases that do not contain their brand name and would be used to find their services by people who had not previously heard of the business – we will be able to attract a brand new customer base to the Air Roofing website – thus boosting their sales leads considerably.”
Mr Ryder continued: “While Air Roofing’s AdWords are working for them at the moment, they understand that paid search is a short-term solution, so we are embarking on a long-term SEO campaign with the company to increase their organic visibility, and thus allow them to reduce their paid online advertising spend.”
Air Roofing has over 120 years’ experience in the roofing sector in Perth, with the business growing significantly over the past 6 years.
About Air Roofing
Air Roofing is a building maintenance and roofing company based in Perth, WA. Air Roofing has over 120 years of industry experience in the commercial, industrial and residential roofing sectors, providing clients of all sizes with roofing, roof maintenance, roof repair, roof restoration and building maintenance services.
Air Roofing follows the strictest health and safety procedures and has all the necessary licenses and insurances in place for all roofing and building maintenance requirements.
About White Chalk Road
White Chalk Road, Perth’s leading online marketing and SEO agency, consists of a small team of dedicated SEO professionals and paid search advertising consultants. Established in 1999 by CEO Charles Ryder, White Chalk Road was one of the founding dedicated Internet and Search Engine Marketing agencies in WA.
White Chalk Road distinguishes itself from the average SEO or Search Marketing firm by using market leading software tools integrated with a patented methodology called White VOMA (Virtual Online Market Analysis). The professionals at WCR take the utmost pride in the quality of their work and are always focused on gaining a solid return on investment for clients.