New York, NY (PRWEB) November 15, 2012
Enspektos, LLC, a health marketing and communications innovation consultancy, today began accepting pre-orders for a report that will reveal new and actionable intelligence about the growing role Pinterest is playing in health. Enspektos is producing this report after releasing widely-cited data indicating that Pinterest is fast becoming a destination for health content. In October 2012, the firm revealed that 30% of active digital health consumers using Pinterest have encountered health and medical information on the site. Active digital health consumers are individuals who use the Web and social media and have sought health content for themselves or others online.
Pinterest is the social media darling of the moment. It is now officially the fastest growing social property in history. According to Comscore, the site experienced 4,000+ percent growth between May 2011 and May 2012. However, some health industry executives have questions about Pinterest. Most importantly, because the site is known to be a destination for food and fashion, is it really a place where people can learn about health and medicine?
Enspektos’ report will reveal a range of survey and observational data supporting the fact that Pinterest is playing an increasingly important role in health.
Enspektos is offering this valuable publication at special pre-order pricing. The report will be published in early December 2012. To learn more and reserve a copy, please visit http://digihlth.info/pinterest.
About Enspektos, LLC
Enspektos, LLC is an innovation consultancy that has provided marketing and communications services to health organizations operating around the world since 2005. The firm produces technology-driven strategy, research and training products and services for a diverse range of clients, including government agencies, non-profits, pharmaceutical companies and payers. Learn more about Enspektos at http://www.enspektos.com.