In New York Post, PR Expert Dobson Says Prince Harry’s PR Strategy on Track in USA

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PR Pro applauds Prince Harry’s Trip & upcoming NJ Shore visit with Governor Christie

There is a lot of good will towards Prince Harry in the US, and (despite Vegas) people think he is charming, interesting, manly and fun.

In a New York Post news report today regarding the current visit of Prince Harry to the USA, brand building and crisisPR expert Brian Dobson of Dobson Communications Inc. said reports that the Royal is merely image building are off base that his upcoming visit to the hurricane ravished shores of New Jersey will be welcomed by residents of the Garden State and appreciated by Americans nationwide.

Written by Jane Ridley and Tom Teodorczuk, the two-page New York Post article headlined “Can Dirty Harry Clean Up His Image?” addressed the Prince’s image since he was criticized for partying in Las Vegas last year.

The Executive told the Post that PR strategy reflects the Prince’s genuine concern and is not simply a news generating image ploy.

The Post said, “Brian Dobson, a veteran P.R. executive from Ridgefield, Connecticut, who has helped restore the image of disgraced CEOs and companies in need of ‘crisis management,’ says it’s the perfect strategy.”

Dobson said the Prince, an accomplished military pilot and third in line to the U.K. throne, “is doing exactly the right thing. There is a lot of good will towards Harry in the US, and (despite Vegas) people think he is charming, interesting, manly and fun.”

The PR expert added, “Prince Harry did not have to schedule a visit to New Jersey with Governor Chris Christie during his USA visit since his schedule includes a number of positive activities, but he added the shore visit to bring needed attention to help rebuild the area damaged by Hurricane Sandy last year.”

Dobson’s public relations agency has a long history of building brand values and handling crisis PR situations.

Dobson said the Prince’s efforts on behalf of natural disaster victims, as well as for various charities is well established. “Actions have to match words and clarity and accurate information are vital in building image.

“Had companies such as BP and Toyota been as refreshingly straightforward during their recent crises, the public would not have quickly lost confidence in them.” He referred to PR missteps by BP in early minimizing the scope of its massive oil spill in the Gulf of Mexico and Toyota’s repeated car recalls after minimizing problems.

Dobson has managed crisis PR in many situations, including for a global company's European unit during an extortion episode, brand image in a food recall, client involved with a major Justice Department case, crisis PR strategy for a firm embroiled in a tainted blood scandal and as spokesman during plant closings, among other crises.

In brand building, managed PR for licensors during the first decade of unsurpassed success of the Teenage Mutant Ninja Turtles in children’s entertainment; as well as brand building for Sunshine Biscuits, the National Coalition of Associations of 7-Eleven Franchisees, Paramount Cards, programs for Readers Digest, Japan’s largest nutritional products company in the USA, and scores of other small, midrange and large companies from family-owned to Dr. Barry Sears, creator of the Zone Diet.’s JHD-Dobson affiliate also provides traditional and alternative video support, such as demonstrated by its capability reel at

Based in Ridgefield, Connecticut, and online at, Dobson Communications has managed a variety of brand building PR campaigns in several sectors, from toys and food to licensing and high tech. DobsonPR has also handled PR in major crises for companies including a tobacco firm in the UK, a major Japanese pharmaceutical and nutritional products company, Japan’s lead supplier of blood, a major US food company and other clients in crisis situation, in addition to marketing and brand building PR. For information contact Barbara Green at 203-894-9240 or Barbara_Green (at) DobsonPR (dot) com.

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Barbara Green
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