ProtectCell Announces Agreement with BrightPoint Americas

ProtectCell, a company that safeguards consumers’ wireless lifestyles with industry-leading innovative protection solutions, today announced an agreement with Brightpoint, Inc. (“BrightPoint”) (Nasdaq: CELL), a global leader in providing device lifecycle services to the wireless industry. Under the agreement, Brightpoint subsidiary, Brightpoint North America L.P. (“BrightPoint Americas”) will provide ProtectCell with forward and reverse logistics, including direct-to-consumer fulfillment, triage, repair, refurbishment and recycling of wireless devices.

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Aligning with an industry leader such as BrightPoint is a significant advantage, ensuring our customers that we have world-class logistics behind our service offerings, said Scott McLaren, President and Chief Marketing Officer, ProtectCell.

Novi, MI (PRWEB) May 09, 2012

ProtectCell, a company that safeguards consumers’ wireless lifestyles with industry-leading innovative protection solutions, today announced an agreement with Brightpoint, Inc. (“BrightPoint”) (Nasdaq: CELL), a global leader in providing device lifecycle services to the wireless industry. Under the agreement, Brightpoint subsidiary, Brightpoint North America L.P. (“BrightPoint Americas”) will provide ProtectCell with forward and reverse logistics, including direct-to-consumer fulfillment, triage, repair, refurbishment and recycling of wireless devices.

“As our customer base and service offerings continue to grow, it is important that we have the infrastructure in place to ensure our customers receive the best service possible,” said Scott McLaren, President and Chief Marketing Officer, ProtectCell. “Aligning with an industry leader such as BrightPoint is a significant advantage, ensuring our customers that we have world-class logistics behind our service offerings.”

“We are pleased to provide our expertise in managing the device lifecycle and look forward to helping ProtectCell continue to grow,” stated J. Mark Howell, President, BrightPoint Americas. “Moreover, by providing these services, in particular our device Recover services, our companies are supporting sustainability and green initiatives.”

“ProtectCell is a move beyond insurance, with a suite of enhanced products and services designed to enhance, optimize and protect the wireless lifestyle,” continued McLaren. “This latest partnership with BrightPoint Americas is another step in ProtectCell’s efforts to expand its reach and be much more than a membership plan. We are offering solutions that protect not only the mobile device if it is lost or stolen, but we provide a suite of software offerings aimed at protecting what the consumer uses the device for, safeguarding everything that is in the device, such as personal data, contacts and photos.”

About ProtectCell
ProtectCell safeguards consumers’ wireless lifestyles by offering valuable services and protection alternatives compared to limited warranties and standard insurance. Known for its strong alliances with industry-leading partners, ProtectCell continues to evolve in order to meet the growing demands of both consumers and independent wireless dealers.

ProtectCell formally launched in 2006 and quickly became the first in the industry to offer monthly, one-year and two-year pricing, the first to eliminate the 30-day waiting period and the first to include additional benefits beyond traditional replacement by offering a suite of software services that aim at not only protecting the device itself but the consumer’s wireless lifestyle. Today, ProtectCell members receive benefits including Device Buyback, Digital Leash mobile security, Fast Device Delivery, an online Rewards Mall, and ID Rescue powered by LifeLock. For more information, please visit protectcell.com.

About Brightpoint, Inc.
Brightpoint, Inc. (Nasdaq: CELL) is a global leader in providing device lifecycle services to the wireless industry. In 2011, BrightPoint handled more than 112 million wireless devices globally. BrightPoint's 5 key service areas – Plan, Market, Customize, Move, Recover, offer over 110 innovative services, such as distribution channel management, procurement, inventory management, reverse logistics and repair services, software loading, kitting and customized packaging, fulfillment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers’ IT systems and operations. BrightPoint's effective and efficient platform allows its customers to benefit from rapidly deployed, flexible and cost effective solutions. BrightPoint has more than 4,000 employees, as well as a significant number of temporary staff, and a global footprint covering more than 35 countries, including 13 Latin American countries through its investment in Intcomex, Inc. In 2011, BrightPoint generated revenue of $5.2 billion, from customers in over 75 countries. BrightPoint provides distribution and customized services through over 100,000 points-of-sale and to over 25,000 B2B customers worldwide. Additional information about BrightPoint can be found on its website at http://www.BrightPoint.com, or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).